The Tet Offensive: An Analysis

Such coverage, along with the vivid images that emerge on T.V. led to a serious rise in anti-war protest that was merely strengthened by the events of 1968. The Tet Offensive of 1968 marked the greatest conflict in beliefs of the United Stated government and the media. In January, North Vietnamese troops attacked the North cities of South Vietnam and the U.S. embassy in Saigon. The media and the television, however, portrayed the attack as a brutal defeat for the U.S, totally altering the outcome of the war at the very moment when government officials were publicly stating that victory in Vietnam was "just around the corner" (Wyatt 167)[8]. The media covered all the events that immediately followed the Tet Offensive and the American public began wondering whether this war could be won. Don Oberdorfer a Washington reporter said that “there’s no doubt Tet was one of the biggest events in contemporary American history, within two months the, American body politically turned around on the war. And they were significantly

The introductory attack began spectacularly during celebrations of the Vietnamese Lunar New Year and left global lungs breathless (Farber and Bailey 34-54). Widely seen as the turning point in the Vietnam War, the NLF and PAVN won an enormous psychological and propaganda-associated victory, which ultimately led to the loss of popular support for the War in the United States and the eventual withdrawal of American troops. Additionally, the events surrounding the Tet Offensive piloted American citizens to increased polarization. Attracting members from college campuses, middle-class suburbs, labor unions, and government institutions, the anti-war movement was swollen with aggrieved affiliates (Farber and Bailey 34-54). The observable pathos of the protesters delivered the distrust of a growing population to the White House doors; the budding doubt in governmental affairs was difficult to discard and impossible to ignore. Indisputably, the Tet Offensive of 1968 cleaved the fragile harmony of the public and birthed a political skepticism that continues to subsist in modern American minds.

College students were aware that over 38,000 American troops had been killed in Vietnam and if something wasn’t done on the streets of America, many more would die. With tensions running high all over America’s college campues, the unrest of the anti-war movent was just about to get worse. Nixon’s decision to engage more troops into a sensless War, sparked a new wave of protests that errupted into many violent standoffs. Unknown to the country, this unrest would take a fatal and trajic turn.

During the Vietnam War, Americans were greatly influenced by the extensive media coverage of the war. Before the 1960’s and the intensification of the war, public news coverage of military action was constrained heavily by the government and was directed by Government policy. The Vietnam War uniquely altered the perception of war in the eyes of American citizens by bringing the war into their homes. The Vietnam War was the first U.S uncensored war resulting in the release of graphic images and unaltered accounts of horrific events that helped to change public opinion of the war like nothing it had ever been. This depiction by the media led to a separation between the United States government and the press; much of what was reported flouted

In 1960s, the US was faced with another crisis of communist expansion in the war between North and South Vietnam. The Kennedy Administration decided to further pursue their containment strategy out of fear being seen by the international community as weak towards communism. During the Johnson Administration, an attack against American vessels that happened in the Gulf of Tonkin led to President Johnson being granted the ability to conduct broad military operations without congressional approval. The American public began to largely oppose American intervention in Vietnam because the optimistic statements made by the government ran contradictory to the reports of the violent fighting by American news outlets. During the Nixon administration, the US switched to a policy, later known as Vietnamization, where the main goal was to strengthen the South Vietnamese forces and provide them with better armaments so they can better defend themselves. Vietnamization proved to be ineffective as the South Vietnamese forces were unable to hold their own against the North without US air support as proven during Operation Lam Son 719 and the Easter Offensive. The signing of the Paris Peace Accords officially ended US involvement in the Vietnam War. The US followed containment policies during beginning of the war due to the underlying fear of the spread of communism and since the policies were inherited from previous

The increasing number of troops and military efforts involved with Vietnam and the seemingly optimistic reports reported by the government were the primary factors that caused the Tet Offensive and Counteroffensive. The American government had become increasingly involved with the Vietnam war. From 1965 to 1967, over 400,000 soldiers were sent to help the South Vietnamese forces. This massive increase in the amount of soldiers was frustrating to the American people. Johnson’s approval rating fell to a mere 40%, half of what it had been in 1965.  (“Vietnam War (1959-1975)” ; Axelrod 1). When the American soldiers returned home from Vietnam, it was often heard that they were spit on, and

January 31, 1968 North Vietnamese attacked over 100 cities throughout South Vietnam on thirty-five of forty-four province capitals, thirty-six district towns, and many villages and hamlets. Dubbed the “Tet Offensive” because it coincided with the Vietnamese New Year’s holiday, Tet, was a turning point in the Vietnam War. Most historians agree that the Tet Offensive was the turning point in the Vietnam War as events shifted the role of United States involvement in Southeast Asia as the shock it produced was the catalyst that led to the reevaluation of U.S. policy. While intelligence failure contributed to the shift in the Vietnam War, most historians have disagreed on the role of the media in aiding the American public’s views against the war.

The Vietnam War made impacts on the movement back home. As in 1967 Martin Luther King Jr. even went against his own beliefs of not speaking out about the war he began preaching that it is truly sad to see African American people and the poor who can not make a living, being drafted (Doc C). Not only were they being drafted they were also dying at a much higher rate then just about every other group in society (Doc C). MLK also stated that these individuals were fighting to establish peace and rights over in Vietnam, while they did not even have these for themselves (Doc C). During the Vietnam years there still was some of the American population who supported the war, but would not speak out publicly about supporting the actions. This group was given the name the silent majority. Richard Nixon while in office spoke out about the group saying that the silent majority needs to speak out publicly as all the messages going around about the war are negative (Doc G). He also said in his speech that even though some people may not like the war everyone should help in the mind of creating peace in South Vietnam and that without everyone coming together in the nation that the US military could be defeated in the war (Doc

On January 30th 1968 over 80,000 Vietcong soldiers launched a surprise attack on over 100 towns and cities in South Vietnam. This is known as the Tet Offensive. The US army and South Vietnamese Army (ARVN) launched a counter-attack which regained all lost territory and crippled the military capabilities of the Vietcong. Some historians argue Tet was not as important as it appears to be. However, it is widely considered to be a pivotal turning point in the Vietnam War, causing the US military to change strategy to Vietnamisation, turning US public opinion against the war, and resulting in President Johnson not standing for re-election. It it provided a catalyst

By 1968, more than half of the American people relied on television as their principal source of news. What they saw informed, engrossed, and unsettled them. CBS Evening News anchor Harry Reasoner referred to it as “horrors and failures.” The Vietnam War dominated the network newscast as it never had before. Suddenly the war was everywhere. The impact on the American public would indeed be great. It set off a critical reaction to the war within the American media and gave greater credence to arguments against the war that a vocal protest movement had been voicing for some time. The media coverage of the Tet Offensive had a great influence on the eventual outcome of the fighting and its aftermath. Clarence Wyatt, author of Paper

has adapted to the jungle and the way of life in Vietnam, he would be

The anti-war protests of the 1960s was a response of resentment by minorities and young educated college students against the nation’s desire to participate in war against Communism in Vietnam and conduct a military draft. The protests, originally began with peaceful public demonstrations by activists, who were nonviolent; however, the peaceful demonstrators were frequently attacked and victimized by the police and other citizens, who did not share their same opinion. Throughout the peaceful protests the activists suffered many beatings in the hands of the police and as a result, many of the activists claimed the right of self-defense and turned to taking offensive actions against their oppressors including the police and other citizens. Later, the scene of violence and mayhem quickly shifted to college campuses, to which college students began protesting the draft (Gurr, 1989, pp. 183-185). At the time the average age of an American soldier serving in Vietnam was 19 and students quickly rebelled after realizing that young Americans were legally old enough to be drafted to fight and die, but were not yet legally allowed to vote or drink alcohol (UShistory, nd.).

In 1967, 64 percent of all eligible African-Americans were drafted versus only 31 percent of eligible whites (Black 2009). This fact testifies to only a small portion of why nearly all African-Americans found themselves protesting against the Vietnam War. The lack of civil rights in the U.S deterred many blacks from supporting Vietnam, a conflict aimed at liberating the rights of another people. African Americans were frustrated with a country who fought for other citizens and saw no purpose in fighting for a peoples’ freedom but their own. Although African-Americans were specifically discriminated against both in Vietnam and America, they were not alone in their anti-war position. The majority of the American public opposed the Vietnam War. As the war dragged on, people found no reason to fight in Vietnam and believed that the United States should prioritize their own citizens first. Many public figures, such as Martin Luther King, Jr., and Muhammad Ali, held similar claims. Their opinions aligned with the public’s concern and suggested that the U.S withdraw troops and focus resources on the civil rights issues at home. These public figures fought for a specific minority, but, in light of the entire American population, the majority of people opposed the war.

The investigation assesses the media coverage of the Tet Offensive and its impact on American policy concerning the Vietnam War from 1968 until 1969. The investigation evaluates the contrast between media broadcasts and government reports of the war, the effect of the media on the American public, and the effect of American public opinion on President Lyndon B. Johnson’s course of action. Two of the sources, Vietnam and America: A Documented History by Marvin E. Gettleman, Jane Franklin, Marilyn Young, and H. Bruce Franklin, and The “Uncensored War”: The Media and Vietnam by Daniel C. Hallin are examined.

The Vietnam War certainly left a distaste in the lives of many who have been affected by the war; scholars have become increasingly interested in the interaction between war and public opinion. There have been many scholarly works published on the Vietnam War, but the issue that will be analyzed here is how public opinion changed the course of the war. The first article by Scott Gartner and Gary Segura is titled, “Race, Casualties, and Opinion in the Vietnam War,” it examined how the diverse races within America in combination with the atrocities in the war led to the formation of opinions that were similar in one race but were different in another race. The second article by Paul Burstein and William Freudenburg titled, “The Impact of