The, The Irresistible Pull Of Irrational Behavior, By Ori Brafman And Rom Brafman

905 WordsOct 21, 20154 Pages
Have you ever made a decision and later completely wonder why it is you made that decision? “Sway The Irresistible Pull of Irrational Behavior” by Ori Brafman and Rom Brafman examine moments of our lives where we could easily be swayed. The Brafmans discuss topics like commitment and value attribution. With examples of what attracts us into making a bad decision. The brilliant authors make it easy to understand the analyzations of the situations. Where there is a possibility of being swayed. With proper analyzation we can prevent these situations from taking place again. Almost everyone has made a decision we misunderstand and behind that decision is an irresistible pull of irrational behavior. No one is perfect, and no one can avoid being swayed into an irrational situation, not even me. Commitment can be tricky sometimes. Especially when the thing you are committing to ends up resulting in a loss instead of a gain. The Brafmans captured the feeling of the moment when you have lost. “At this point it becomes clear to each of the participants that he or she isn’t the only one with the brilliant idea of winning the twenty bucks for cheap. There is a collective hard swallow” (31). The worst is when you’re taking on a loss of an idea so heavily believed in. I ended up switching majors because of constant loss of creativity. My initial major was graphic design. I started designing since my freshman year of high school. It was a way for me to blow off some steam and express

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