Essay on The Theories of Albert Bandura

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The Theories of Albert Bandura

Albert Bandura was influenced by behaviorism while at the University of Iowa studying for his PhD in the early 1950s, he developed his own theories called reciprocal determinism, he believed that not only does the environment influence behavior, but behavior influences the environment, or to put it in his own words ’the world and a persons behavior cause each other‘.

Bandura is often considered a ‘father’ of the cognitive movement, he looked at personality as three things that interact, the environment, behaviour and the person’s psychological processes. The psychological processes consisted of language and the ability to use our minds imagery. It was really
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1) Attention, the more attention people pay the more they learn, if a model is likable, attractive and seems competent then you’re more likely to pay attention.

2) Retention, you must be able to remember what you have seen, this is where imagery and language are important, so that you can copy the behaviour.

3) Reproduction, being able to reproduce the behaviour, (its one thing to watch someone doing something, but another to actually have the ability to reproduce what you’ve seen for yourself).

Social learning theory of Bandura stresses the importance of observing and modelling, behaviours, attitudes, and emotional reactions of others. (Bandura 1977) states: “Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do“.

4) Motivation, you need to have some reason to want to do something.

Bandura gives a number of reasons for this, past reinforcement, (traditional behaviourism) promised reinforcements,(incentives) vicarious reinforcement, recalling the model being reinforced, this is considered to be what causes us to learn,
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