The Theory Of Behavior Exchange Model

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In addition, the course provides the major methods that help people in understanding couple and family communication. One of these methods is called "Behavior Exchange Model." This model evaluate couples relationships in terms of costs and rewards. When positive exchanges like smile and appreciating be higher than negative exchanges like critique and complaining, the couple will be happier, and vice versa. Another method is called "Behavior Competency Model," and this explains that unhappiness occurs when partners do not express feelings, or lack sharing and self disclosure. Failure to share feelings or manage conflicts will lead to which called "sleeper effect." This means that couples lose gradually the ability to cope with problems…show more content…
Another course I would like to talk about is Rhetorical & Critical Approaches to Public Relations (PR). This course provides an overview of public relations history, such as how it started, the pioneers of public relations, and a lot of strategies and tactics that help institutions to promote, build a positive image, or for marketing. The course relies on a lot of examples and serial stories historically to investigate public relations field and provide critical analysis of examples and events in that ancient time in order to understand how public relations mechanism works in time between 1908 and 1913. Also, it explains the goals and purposes of public relations, and clarifies ethical statement of Public Relations Society of America (PRSA). Beside, besides, it articulates the characteristics of strategies that would be considered unethical in organizations. In addition, This class addresses the life of public relations fathers who are Ivy Lee and Edward Bernays. It talks about their clients, their stories, their achievements, and their ideas and beliefs. For example, Ivy Lee helped the Rockefeller family in improving their image. (Stauber & Rampton, 1995). Moreover, This course discusses the contemporary public relations and how their messages can differ from old ones. It examines their tactics and means to convince
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