The Theory Of Organizational Innovation And Entrepreneurship

Companies find opportunities in product innovation by providing new products and services to customers. This keeps current customers interested in doing business with the company and has the potential to attract new customers. Sometimes this is done by creating new products, greatly changing an existing product or by just changing the way the current product is presented. Another form of product innovation is branding. By creating a more positive brand image a company can keep the interest of consumers.

Slowly he became market leader for that product. Entrepreneurship has been defined by several researchers as the progression of making a product or service valuable by gathering a distinctive set of resources and opportunities. This procedure comprises the set of accomplishments to recognise opportunities, business classification, evaluation and obtaining the essential resources, management and getting positive results. Furthermore, entrepreneurship has been seen as an organizational coordination that underlines the three extents: innovation, taking calculated risks and proactive orientation. There are many indications to provision the idea that the businesses which were engaged in entrepreneurial practices have been most effective and successful (Hills, Hultman & Miles, 2008).

Mankind has thrived off of the dependability of ideas and the application of them for centuries. Moreover, humans have sustained healthy lives through developments and inventions that have improved the world around them. From the earliest Mesopotamian creation of the wheel to Apple’s recent release of the iPhone 7, groundbreaking revelations have perpetuated and molded human survival in some aspect. Anyone can generate an idea, but rather, it is the ability to transform that idea into a development that is valued by many--which is what makes being an entrepreneur remarkable. Entrepreneurs are some of the keenest, most creative, and passionate people that walk the earth.

Background The Entrepreneurial Approach - Entrepreneurship is from a French word meaning "a person who undertakes innovations and risks in business in an effort to transform ideas into economic goods." In modern business jargon, it has become more of a description of a mind-set, one who will take risks in order to result in gain; one who will use the spirit of innovation and throw off the shackles of "rules" to success in whatever organization that may be (Searching for the Invisible Man, 2006)

Organizations pursuing this type of business strategy try to develop a competitive advantage based on product innovation. The strategy requires employees to continually develop new products and services to create an organization’s advantage in the market. These companies create and maintain an environment that encourages employees to bring new ideas into the company.

Considerable confusion exists between entrepreneurship and intrapreneurship, as well as, innovation, creativity, and invention. First,

Diversification: Developing new products in new markets can be a riskier strategy given the unproven market place. However, if innovation is a business value it may be worth the risk as long as you understand what’s at stake.

Entrepreneurship is difficult to define throughout its history research. Even nowadays, this concept is still a debatable point (Rajendra, et al., 2017). Based on four decades of research, Gartner (1988) concludes that entrepreneurs are founders of new firms. Shane and Venkataraman (2000) consider entrepreneurship as “a new venture’s risk-taking endeavor seeking an opportunity” and Fortunato (2014) adds innovative value into the concept of entrepreneurship. Thus, research on the definition of entrepreneurship continue. According to those diverse views, I will interpret six unique entrepreneurial characteristics and theoretically analyze each one. Risk taker, need for achievement and proactivity as my strengthens will be illustrated with my experience. Innovativeness, internal locus of control and tolerance for ambiguity are my weaknesses, thus I will describe relevant successful Entrepreneurs’ experiences.

Tidd and Bessant (2009) argued that “Unless an organization is able to move into further innovation, it risks being left behind as others take the lead in changing their offerings, their operational processes or the underlying models that drive their business”.

Effect of employees Organizational citizenship behavior, Job satisfaction and Emotional Intelligence all are linked together in the organization.

Entrepreneurial Orientation was introduced in the discourse of entrepreneurship when Miller had developed the concept of entrepreneurial orientation in 1983; his conception of the entrepreneurial orientation was approved as the first foundational pace of an entrepreneurship development and its upgrading. That moment in time, Miller (1983) had developed the notion emphasizing on innovativeness, risk-taking and pro-activeness and its dimensions through the lens of one-dimensional effect on organization’s performance.

Innovation is identified as commencement of a new idea generally refers to transforming or producing more advantageous processes, services, products that can increase the probability of a business to be successful. “Innovation refers to doing something different” in businesses generate more efficient work procedures and have enhanced performances and productions. It turns up that innovation is a resource of at least numerous things to different people any new found invention of services or products, significant creation or a unique “culture of innovation.” The conception of originality is important to understand as a manager and for association overall. The major operation that is projected for innovation is commonly the

Entrepreneurial orientation is a key concept when organizations are creating strategies to do something new and take advantage of opportunities that other organizations cannot exploit (Ketchen & Short, 2017). It can be defined as an organizational-level strategic management, which includes characteristic such as: autonomy, risk-taking, competitive aggressiveness, innovativeness and pro-activeness. When major brands Apple and Nike implement entrepreneurial orientation successfully, they’re able to achieve high performance and quality products through innovative techniques that allows them to maintain market dominance. We’ll go into further detail discussing how both these companies effectively executed entrepreneurial orientation to achieve such success; starting with some background information.

Innovation: The term innovation generally refers to making a change or creating newer products and ideas or newer procedures which can result in the success of the company. Sanitarium utilises the innovation concept in various departments and ways.

In addition, Amit, R. & Zott, C. (2012) described that there are many reasons for what the generation of new ideas is becoming critical for different businesses. Though, every company has its own main concerns and issues to handle and balance. The companies that cannot avail opportunities and fail to innovate mostly lose their ground to their competitors, lose their efficient and talented human resources and decrease their organisational efficiency and productivity. Most importantly, innovation can be a competitive advantage and a key differentiator of an organisation. Additionally, innovation can be a remarkable difference between leaders of a specific market and the rivals.