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The Theory Of The Firm ( R. Nelson & S. Winter

Decent Essays
According to the evolutionary theory of the firm (R. Nelson & S. Winter, 1982), the behaviour of a company is the direct result of informational signals it receives into its environment. The firm is a learning organization that will always be seeking to improve its organizational skills. The external diagnosis makes sense in light of constraints, threats and opportunities of the environment. The company is led to make changes in its strategy because it is a system open to the outside; that is to say, it interacts with its environment. The analysis of the company 's macro environment can be achieved through the identification of demographic, political, legal, economic, socio-cultural and technological, through their mutations and their evolution (PESTLE analysis). It is then necessary to determine which ones have a real impact on the company and whose developments require it to put in place real change. PESTLE Analysis c. The analysis of the microenvironment Among the actors that influence the organization we can find mainly customers, suppliers, subcontractors, intermediaries and competitors. The company collects information on supply and demand for its industry in order to anticipate the possible and probable developments. The diagnosis of the offer, the diagnosis of the structure of the sector 's costs, the degree of concentration or fragmentation of the sector, the intensity of competition are all essential information to the company that will enable to implement a
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