The Theory Of The Media

2438 Words10 Pages
The true identity of the media may always be a mystery. However, by viewing the media through classical theories and alternative perspective filters, you can easily solve this mystery. The basic responsibilities of the media are to inform, strengthen and support controversy, and advertise. Within this essay the application of the three classical theories: utilitarianism, deontology, virtue ethnics; and the three alternative perspectives relativism, emotivism, and ethnical egoism will depict the actions, responsibly, and goal of the media. Due to the fact that the media extends to millions of people, “majority rules” is the best way to control how and what is distributed by the media. Utilitarianism is the theory that is based on emotions by supporting the larger group of people, focusing on the outcome. According to Mosser (2013), “Utilitarianism argues that, given a set of choices, the act we should choose is that which produces the best results for the greatest number affected by that choice.” (p. 1.6) Using utilitarianism, the action of the media would be to receive a reaction, whether it is good or bad, receptive or deceptive. To examine the greater response is the use of utilitarianism. A utilitarianistic media would carry out their responsibilities by informing people about topics that will affect millions versus a smaller amount of people, addressing controversy from the side of the larger supporters or the larger group of protestors, and advertising goods that are
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