The Theory Of The Political Economy

This ultimately impacts the operations of the media in that country since the media function as a conduit of information and cultural trends.

It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

The ideology of the media is broad and manifests in the communicativity of the media. To facilitate ideological analysis, however, the key is the fit between the images and texts in a specific media output, plus the manner thought and discussion on social and cultural issues. Questions, however, arise as to how the media content (shaped by ideologies) depict real life. This begs the question of function and ethics. The ideological analysis further attempts to answer questions about what the media messages depict of the society and its people.

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.

On the other hand, it is explicit that there are some limitations for this proposition, the economic force that drives the industry and establishes profit interest over the social role became a major barrier. However, a second challenge is presented, the possibility of mass media to focus on its social role its arduous due to the economic forces, consumers have

In our society, there are many forms of mediated texts ranging from newspapers and magazines to films and television shows. Each of these media forms can be seen from different theoretical perspectives and analyzed to understand the different concepts that may influence them. Television shows are one of the most popular media texts with approximately 400 new shows airing each year (Ryan, 2016). However, it is often very unlikely for these television shows to strive as 65% are cancelled after their first season (Ocasio, 2012). This then, brings Marxist scholars into the picture as they are interested in how economic factors affect the production and distribution of media content (Mack & Ott, 2016). The Marxist theoretical perspective allows Marxist scholars to study television shows in order to understand why they were cancelled and how certain roles in the media lead to this.

The media, a powerful source of information but what are the affects? While the media is seen by many as a vital source of information offered through a variety of different outlets, the theoretical underlining affects of the media demonstrates how stories from within it can influence society. The imprtance of not only recongnizing but understanding the media’s affects remains a vital priority in all forms of information today in how it is received and interpretated by different audiences. The level of effect of the media however, has been disputed heavingly, as with different forms of media such as online have developed a different affect for the mass media consumer. When regarding the level of effect the media holds, the 2016 Presidential campaign presents a prominent case study that shows a limiting affect of the mass media that

1986 was a pivotal year for the political economy of North America. During that year, some significant events took place that resulted to the beginning of a new era. In Mexico, a new political leader exerted the country towards entering the General Agreement on Tariffs and Trade. Mexico made an alliance with the United States that would ultimately create a free trade zone stretching from Central America all the way to the North Pole. Rather than incorporating the movement of workers of North America into the alliance, the United States insisted on controlling its borders unilaterally in order to prevent the integration of its labor markets. This event lead to Congress passing the Immigration Reform and Control Act. Many of the immigrants entered America in search for work and a better life. As the immigration population increased, American citizens began to worry about the economy and their jobs, safety, and their health.

Finally the public television is used as an example to describe the peculiarities of the media and the political economy of the media.

The media also influences how the public perceives issues. The placement of political issues during news coverage influences the importance of political issues on society. The ranking of media issues and society’s ranking suggest that the media influence the public (Weaver, 1996). The importance of an issue may rests on its time slot, sequence in the news story, or in the advertisement for the news.

Over the past century or two it has become quite evident that elite certainly hold all the cards when it comes to what the public should know through the media which initially was supposed to be autonomous of the government and the socially elite. This essay will mainly focus on the findings of Noam Chomsky and his postulations, the works of Harold Innis and his influence on the first application of the political economy approach within the media. And I will touch base on theories by Boyd Barrett then neatly wrap it up with a bow of how influence impacts public opinion in general.

Economism, or vulgar Marxism, is a key feature in explaining the media’s role according to Marx. This is also referred to as the base/superstructure model. In economism, “the economic base of society is seen as determining everything else in the superstructure, including social, political, and intellectual consciousness.” (Marxist Media Theory 1) This maintains that the media is used as the base of society. Society is referred to as the superstructure. Clearly, media shapes society even today. Since consumers rely on the media for information and entertainment, (ex. Television and radio new, magazines, newspapers, Internet), they are shaped by whatever forms of media they chose to be an audience to. The media manipulates everything from popular fashion to the food people consume.

Originally coined by Bernhard London (1932) in the context of the Great Depression, up to this date there is no generally accepted definition of planned obsolescence. According to a common definition by Tim Cooper, planned obsolescence is “the outcome of a deliberate decision by suppliers that a product should no longer be functional or desirable after a predetermined period” (Cooper, 2010, p. 4). Another frequently cited definition was formulated by industrial designer Brooks Stevens: “Instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary” (cit. in Adamson, 2003, p. 4). Whereas the former definition emphasises the planning involved in designing products, the latter foregrounds the manipulation of consumer desires and implicitly argues that these desires have become detached from 'actual ' human needs.