The Theory Of Unique Selling Elements, Restaurant And Hotel Owners

For instance, in the hospitality industry, the Hilton brand symbolises high-end properties, elevated quality of service and a unique guest experience. Brand name and brand image are essentially two factors that differentiate companies which operate in the same industry and market. Therefore, the brand name must be unique. Hotel companies like the Hilton have established strong national brands and seek to use them globally with an intention of increasing profits. Once its established as a global brand, the company has successfully created an international image that can lead to increased efficiency through branded marketing efforts and cost savings on a much larger scale. Nowadays with an increase in international travel, the competition among international hotel corporations is becoming a lot more competetive. Those tourists that travel to foreign countries tend to stay in one of the known hotel brands and their standardised quality of service. Hotel chains are motivated to maintain a high rate of global expansion as a key marketing strategy of creating brand loyalty (King,

Leadership can be defined as the ability of a company 's management to make sound decisions and inspire others to perform well (Investopedia, 2014). From the beginning of time, in the middle of all the major changes and historical events there where effective and motivated leaders having a wide sphere of influence and inspiring other groups of people to be creative and efficient. A leader is defined as a person or thing that holds a dominant or superior position within its field, and is able to exercise a high degree of control or influence over others (businessdictionary,2014).Leaders have always played a major role in the evolution of technology as well as in forming the very lifestyle of today’s society. Effective leaders are able to set and achieve challenging goals, to take swift and decisive action even in difficult situations, to outperform their competition, to take calculated risks and to persevere in the face of

The understanding, learning, feeling and then drawing a conclusion is the main key to achieve the best results in your business. As everybody in the team first has to eat, see, hear and experience what a hotel has to offer and has in order to understand where you are actually working, what is the product you are offering and what can you do about it. Only then, after knowing its disadvantages and advantages, you can start offering the service to your

Environmentalism has become a great concern in all sectors of business, evidenced by the recent jump in energy prices, and empirical data provided by several different environmental and scientific agencies. The Hotel industry is no different, in fact, it would benefit greatly from the recent push for all businesses and business sectors to "Go Green." Yet, the industry has long resisted the changes, and is only recently catching up to other industries that have converted their operations to have greener strategies.

A global leader is a person who thinks, manages, and implements finding global solutions to everyday opportunities. Mr. Troy has impacted me because he taught me that I should not be afraid to fail. I learned that sometimes you

As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business

Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to

These are: location, integration, a$liation, con"guration, organisation, implementation and adaptation. Location is a key strategic decision with operational implications, long recognised within the industry and immortalised by Conrad Hilton 's famous quote. Integration refers to the extent to which the hospitality "rm owns and controls some or all of the resources it needs to operate its business. Some sectors, in some countries, have historically been highly integrated, such as pubs in the UK. Azliation relates to the choice of business format (direct ownership, franchising, management contracts, consortia) adopted by the hospitality "rm. In the hotel sector, there are signi"cant di!erences with regards to format from one region to another. In the USA, 65% of hotels are franchised, in the UK 85% are directly owned and managed, whilst in Asia 65% are on management contracts (Kleinwort Benson, 1996). In foodservice, franchising in the restaurant industry and management contracting in employee feeding are highly signi"cant. Conxguration refers to how the "rm designs or conxgures its product, technology and `hard systemsa; whilst organisation applies to the human activity or `softa systems within the "rm, especially in relation to the operations function. Key strategic decisions in the "rst of these relate to product and process choice, the degree of

Delicate consideration of factors pertaining to the internal and external environment, are a necessity in executing Hyatt’s ultimate goal of “being the preferred brand”. Internal and external environments are factors that may be within or beyond the control of the firm. Theses factors influence the direction, action, structure, and internal process of an organization. The operating, industry, and remote environments are sub-environments that are associated to a firm’s environment (Pearce and Robinson, 2013). Its associates, guests, and owners through its presence in each community it is located in impact Hyatt’s environments.

In Zimbabwe, Harare is an unbeatable destination for hospitality services of all sorts. Hospitality is the harmonious mixture of shelter, food and beverage, the physical environment, the behavior and attitude of people, Pizer (2011). The hospitality services are mostly found in hotels and a hotel is ............. The researcher wants to find out what are the challenges that are faced by the hotels in Harare. The researcher embarks on this study to gain a deeper understanding of the research problem and to hone the research problem solving skills in the area understudy. The researcher carries out this research by desire to understand the challenges that are faced by hotels, and also to determine whether the findings will have the significance in addressing the research problem. Hotels are part of the greatest contributors that contribute towards the Gross Domestic Product (GDP) of Zimbabwe, Deswell (2007). The hotels are responsible for being hospitable because hospitality is essential in attracting visitors to the establishment such as the star rated hotels. The research is worth doing because it provides a fresh insight about what solutions to implement so as to avoid future operational challenges that will continue to affect the operations of hotels in Harare. The study also sought to identify the challenges that affect the hotel operations in Harare with a view to recommend measures that can

Many hotels utilize sustainability as a strategy setting for operations, and as a critical success factor (Boerner, 2010). A company become more sustainable by evaluating the positive and negative environmental, economic, and socio cultural impacts on hospitality industry and helps the operation to be in profit and minimize waste or harmful aspects. Environmental certification program for hotels Provides technical guidance. Participating facilities area warded between 1and5 Green Keys depending on loyalty to criteria (LRA Worldwide,

Global leadership is contingent upon an organization’s ability to compete in the global marketplace using goods, services, technology and human capital. It is the ability to create tangible strategies and to turn them into reality (Holloway, 2009). Therefore, as global

The organization has explicitly kept this advantageous environment over other organizations by improving its service capacity. Additionally, the organization ensures that it stays ahead of its rivals by engaging in research and development that focuses on luxury products and markets analysis. The Ritz-Carlton hotel uses data from its research to predict the future of the industry; therefore able to dictate what and how the market will trend in the foreseeable future. Another factor that keeps the organization’s advantage over its rivals is that while rivals tend to become a hotel brand in the industry, Ritz-Carlton has rather position itself to be a leader and lifestyle brand that constantly develop new properties and ensure that customers live the culture of the hotel. The final factor that has kept the advantage of the organization intact is the culture of trust that exists between the management and employees. The leadership of the hotel lives and communicates the organization’s value to its employees who in turn satisfy customers in a way that they often anticipate a return visit. These are some of the reasons that the Ritz-Carlton hotel continued advantageous environment over its rivals has persisted in the hotel and resort industry (Reiss,

Porter defines cost leadership, differentiation and focus, as the basic business strategies for an organization to gain competitive advantages. An effective competitive strategy should be based on the organization’s goals and objectives as well as the market situation (Allen & Helms, 2006). Hotel ICON is an independent teaching hotel focusing on creative and innovative design and services. As the slogan ‘Unlike Any Other’ illustrates, Hotel ICON strives to create a unique hotel experience for customers instead of a stereotype one that they can gain in most chain hotels. This indicates that the hotel is following a differentiation strategy to gain competitive advantages in the Hong Kong hotel market by providing stylish design supplemented by the revolutionary technology trend (Hotel ICON, 2011).

VARIOUS AREAS RELATED TO THE HOSPITALITY INDUSTRY WERE IDENTIFIED AND VARIOUS STRATEGIES RELATING TO THOSE AREAS ARE GIVEN WITH CRITICAL EVALUATION. FOLLOWING ARE THE AREAS