The Three Basic Types Of Social Influence On Behavior

917 Words4 Pages
“Social influence is the process by which the actions of an individual or group affect the behavior of others” (Feldman 495). These influences are strongly experienced by members in the group. Every group is unique and is mostly guided by a particular norm and behavior. An individual in a group passively or actively allows himself to be influenced by the group just to have a sense of belongingness. In the bid to prevent being excluded or rejected from a group, some individuals overtly adhere to the norms of the group. “Thus, people conform to meet the expectations of the group” (Feldman 495). The three basic type of social pressure are conformity, compliance and obedience. “Conformity is a change in behavior or attitudes brought by a desire to follow the beliefs or standards of other people” (Feldman 496). Studies have shown that normal and well behaved people can be convinced to alter their behaviors in an undesirable manner in the bid to conform to the group’s ideology and ways. When an individual responds to a direct social pressure, it is termed compliance. Social/peer groups use compliance techniques to subtly lead people toward agreement with a request. Another form of induction used by social groups is obedience. With fear of being rejected, the involved individual tends to obey the rules and commands of the group just to meet the expectations.
Peers are the people one associates with. They are usually one’s age grade, friends and classmates. They

More about The Three Basic Types Of Social Influence On Behavior

Get Access