The Tipping Point By Malcolm Gladwell

According to Gladwell’s “Law of the Few,” the successes of social epidemics are attributed to the efforts of three types of individuals: the connectors, mavens, and salesmen. First, he uses the example of Paul Revere’s ride to spread news warning the local revolutionary leaders about the incoming British. These leaders would, in turn, spread the word to others. Paul Revere is the successful social man in this example. Gladwell states that, “The success of any kind of social epidemic is heavily dependent on the

Throughout The Tipping Point, Malcolm Gladwell explains to his reader his ideas about drastic changes in society, and how they seem to occur so rapidly. In this particular selection, Gladwell emphasizes the purpose of “connectors”, saying that they have a “special gift for bringing the world together (page 38)”. Gladwell states that part of the reason information or trends spread like wildfire is the presence of a specific group of people. They are called “connecters”, and they are people who know, or are connected to, people of “different worlds (page 51)”, and bring them together. In his book, The Tipping Point, Gladwell uses different forms of persuasion, rhetorical questions, and organization to

Society is stocked full of various trends and epidemics. To many, the way in which these trends start is a mystery. As members of a society, we often subconsciously take part in these patterns without questioning our participation. Therefore, people continue to ignore the drastic changes in society, and the reasons why they occur so swiftly. There is a lack of motivation to take a step back and inquire about society as a whole, and rethink one’s actions. In The Tipping Point, Malcolm Gladwell effectively discusses and analyzes how and why ideas spread throughout societies using the rhetorical appeals, ethos, pathos and logos.

The Tipping Point by Malcolm Gladwell looks at a number of social epidemics and analyzes their build up to the point where they tip. “Tipping” is that point where an epidemic booms, or grows, to its maximum potential. Gladwell begins defining “tipping” with a literal example of the famous shoes, Hush Puppies. Once considered old-fashioned, Hush Puppies experienced a social boom in the mid-90s when hipsters in New York made them trendy again. Gladwell continues explaining “tipping” with a medical epidemic of syphilis in Baltimore. Gladwell introduces us to three essential rules of epidemics: the Law of the Few, the Stickiness Factor and the Power of Context. The Law of the Few says a key factor in epidemics is the role of the messenger: it

“Awareness is the key here.  Being aware of what is happening and being ahead of the frenzy that follows once the masses

“If you take no risks, you will suffer no defeats. But if you take no risks, you win no victories.” (Richard M. Nixon). In his investigative biography, Into the Wild, Jon Krakauer, expresses that even though young people can be ignorant and take treacherous risks, these can be used as knowledge enhancers and can be life changers.

Is it coincidental that Bill Gates, Steve Jobs, Bill Joy and many other multi-millionaires were all born within a span of 3 years? Malcolm Gladwell, the author of Outliers, suspects that there is something more behind this occurrence than just a simple coincidence. He asserts that there is no such thing as a self-made man and success does not come from natural talent, rather it comes from extraordinary opportunities and hidden advantages. In Outliers, Gladwell attempts to debunk the myth that people are successful because of themselves, and not because of other factors. Even Malcolm Gladwell acknowledges that passion and hard work are required to succeed. However, he believes that this passion and time to put in the work would not be possible without the aid of extraordinary opportunities. Gladwell prepares a firm set of logical arguments, including the advantages of birth dates, cultural legacy and family backgrounds, to guarantee that his audience will be convinced of his conviction.

A Brave New World published in 1932 by Aldous Huxley was about a utopian society in which people were placed in castes because of how their embryos were modified. Little did the author know less than a century later the idea of “designer babies” might be a reality. Designer babies are very similar to Huxley’s idea; a person could be genetically altered before they were born. Unlike Huxley’s book, in which embryos were genetically modified due to government industrial control, designer babies’ destinies are determined by parental control. Although, gene alteration can prevent genetic diseases, predetermining genetic outcomes should be illegal because of its negative effects on society; the effect genes have on each other, and the underwhelming success rate.

Everyone aims to fulfill the American Dream, achieving prosperity through hard work. Society loves the ideology that anyone can become successful and that we all have the same opportunities and chance of success, if enough work is applied. With this ideal, people can blame their failure on not working hard enough or having an adverse life. However, Malcolm Gladwell sees success in contrast to the common people. Gladwell believes that success is mainly caused by having the right opportunity and circumstances rather than by working hard. David Karp, founder of the international social networking site Tumblr, is an individual who embodies Gladwell’s phenomenon by having extended advantages that were rare among his peers and having a supportive, relatable lineage that not only lead him to success, but also makes him an Outlier.

4) How would you relate “the law of the few” to a transition management team?

The Tipping Point is a book by Malcolm Gladwell which explains how little things can make a big difference in the world. Chapter one starts off by identifying the three characteristics of epidemics and stating examples for each. The three characteristic are contagiousness, little changes can have big effects, and changes occur suddenly. In many people’s mind sickness is the number one thing to be thought as contagious but other things such as fashion, crime, and even bad behavior are as contagious too. As changes occurs it increases geometrically in an epidemic, not arithmetically. An example in which a change occurs suddenly is when an invention is created such as fax machines were invented in the 1800s and cell phones were invented

Last year, even though Kylie Cosmetics had their highest yearly sales, Fenty Beauty’s first month of sales were 5 times more. Then as the next month came along, Fenty Beauty’s sales raised by 35%. How could it be possible that one beauty line in their first month could experience way more sales then another beauty line experienced in two years? In The Tipping Point, author Malcolm Gladwell explains how influential people, cultural/social factors, and the stickiness factor all apply to a certain epidemic. He divides calls these the Laws of Epidemics.

Individuals do this when they are not even thinking about it. Individuals do this when meeting new people, walking down the street, looking for a new shampoo, or even choosing a restaurant. What is it that individuals are doing you might ask? They thin slice constantly throughout their life and they do not realize it while it is happening.

In the novel Contagious: Why Things Catch On, author Jonah Berger explained why ideas and behaviors get spread to different people and places. There are many marketing and advertising on products, but only a few products become the hot topic of people’s conversations. These products succeed in being spread around because it is just plain better and has attractive pricing and many advertising. By being better, flat screen computer monitors weigh less and have higher pixel screen qualities than those of the old-fashioned ones. Lower price products have more sales than the similar products with higher price tags.

What can one consider being a tipping point in a situation. Is it when a situation changes from bad to worse? Could it be when it changes from good to better? Or could it be from when it changes from a bad situation and all of a sudden it turns around and becomes good? In my essay we are going to explore the tipping point from four different authors: Malcolm Gladwell, Mary G. King, Lynne M. Anderson, and Christine M. Pearson. From subject of: hush puppies, teen suicide, crime, smoking, incivility in the workplace and the black women’s breakthrough into clerical work. There could be many reasons why there were tipping