The Tipping Point: Rhetorical Analysis Essay

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The Tipping Point: Rhetorical Analysis
Throughout The Tipping Point, Malcolm Gladwell explains to his reader his ideas about drastic changes in society, and how they seem to occur so rapidly. In this particular selection, Gladwell emphasizes the purpose of “connectors”, saying that they have a “special gift for bringing the world together (page 38)”. Gladwell states that part of the reason information or trends spread like wildfire is the presence of a specific group of people. They are called “connecters”, and they are people who know, or are connected to, people of “different worlds (page 51)”, and bring them together. In his book, The Tipping Point, Gladwell uses different forms of persuasion, rhetorical questions, and organization to
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He asks, “How are human beings connected? Do we all belong to separate worlds, operating simultaneously but autonomously, so that the links between any two people, anywhere in the world are few and distant? Or are we all bound up together in a grand, interlocking web? (Page 34)” Gladwell doesn’t actually expect readers to come up with an answer, but he does realize that readers wouldn’t consider these questions had he not put the questions in their heads to start with. By doing this he allows his audience to form their own opinions on the questions asked before he reveals what answers the questions were originally designed to expose. Gladwell effectively uses rhetorical questions to get the audience interested early on, therefore making the information given in the selection more important.
Finally, Malcolm Gladwell appropriately organizes this section to best get his message about connectors and their impact across to the reader. This selection is designated to an explanation on what makes someone a “connector”, and what it is they can do that is so important. He starts off with a few questions to introduce the information in the selection, and then moves on to give a factual example. He lists the name of the man who conducted the experiment, Stanley Milgram, the amount of people he used, 160 people, and explains what happened and its results. Milgram used a variety of

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