The Tipping Point by Malcolm Gladwell

Decent Essays

After reading The Tipping Point, I have learned many important “tips” in marketing. Malcolm Gladwell, author of The Tipping Point, identifies three important concepts based on his deep studies throughout his life: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. These factors play essential roles in deciding if a particular trend will work in widespread popularity. He makes these concepts interesting and understandable. In the opening chapter, Gladwell talks about the increase in the sales of the well-known Hush Puppies shoes throughout the country in the 1990s. Since there were some fashion-forward people who began wearing these Hush Puppies, a word-of-mouth epidemic about the Hush Puppies was created. Later, Gladwell compares this to how a few infected persons can spread disease exponentially throughout a city. He uses specifically the cases of HIV, spreading in such a similar manner, to establishes and introduce the “Law of the Few”. According to Gladwell’s “Law of the Few,” the successes of social epidemics are attributed to the efforts of three types of individuals: the connectors, mavens, and salesmen. First, he uses the example of Paul Revere’s ride to spread news warning the local revolutionary leaders about the incoming British. These leaders would, in turn, spread the word to others. Paul Revere is the successful social man in this example. Gladwell states that, “The success of any kind of social epidemic is heavily dependent on the

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