The Tooth Paste Industry in the Local Market of Mauritius

1) What significant changes have occurred in the Canadian mouthwash market in the past three years?

Amalgam dental restorations which are also known as silver fillings are the number one choice for restoring teeth. These silver fillings have been used for over a hundred years to fill in cavities where there has been tooth decay. The question many have is “what is dental amalgam?” Dental amalgam is a mixture of materials containing powdered alloy, metals and mercury. There have been some concerns, however about the safety of this mercury containing filling material. “Amalgam is in the same safety class as gold and composite fillings” (FDA) and does not pose the safety concerns as once thought. Compared to other dental materials, such as composite and glass ionomer, amalgam is the “most studied and tested.” (NCAHF) Many

The authors goals in the book as stated in the book Made in Madagascar (Walsh, 2012, p. 103) “is to offer a distinctive perspective on the global systems and processes that shape so much of the world”. The author achieves his goal by breaking down the world within Madagascar by going in depth of the different industries such as sapphire mining and trade and ecotourism. Furthermore, Walsh explains his explains the evaluation of Madagascar from being a small island with a small population to a much larger population mainly due to the mining of Sapphires to the population decreasing once the area was over mined and the prospectors left the island due to lack of opportunity. The author clearly describes in the book that the ecosystem is unlike any in the world and how it was on the verge of being destroyed by people looking for opportunity by extracting the areas sapphires and other natural resources (Walsh, 2012, p. 3).

Based on the SWOT analysis provided in the case, what are the two or three factors that Mistine should stress in its strategic planning as it looks to continue its growth and dominance in the Thai market? How can Mistine match its strengths with its market opportunities to create competitive advantage moving forward?

Colgate-Palmolive Company (CP) launched a new toothbrush, Colgate Precision, to the market. But having developed for three years, CP was fiercely competing with other companies in the market. In order to have the power to fight in the highly competitive market with substantial product activity, Colgate-Palmolive Co. was in a problem of considering the how to position its new product--Precision, and to define the market strategy in terms of positioning, branding, and communication strategy. It provided some options with details to the reader, hence, for such purpose, this case would be a decision case, finding the optimum to segment the new product to the target and how it should be marketed.

Crest, a toothpaste company, is known to be one of the world’s biggest dental hygiene businesses. They sell many products, including floss, toothpaste, toothbrushes, teeth whitening, and mouthwash. Their advertisements are in magazines, on television, and heard on the radio. The most common place one hears promotional Crest advertising is at your local dentist and orthodontist office. These Crest products may even be advertised in one’s own bathroom near the faucet. Crest’s main purpose of this advertisement is to lets its audience know the severity of oral hygiene. Crest’s uses efficient advertising to get its main message across by persuading its audience into buying its product by, explaining necessary precautions, targeting the appropriate audience, introducing credible information, playing on emotions, using strategic devices, and using creative weasel words.

So her specific task was to prepare a marketing plan for P&G mouthwash business for the next 3 years. In preparing the 3 year plan for Scope, a team has been formed within P&G to examine various options, the team included individuals from product development, manufacturing, sales, finance, market research and advertising operations. The team was faced by two options that are: 1- Launching a new line extension positioned against Plax as a recent entry into the market. 2- Looking at claims other than “breath” that might be used by scope such as plaque reduction.

Proctor and Gamble-Scope is faced with a very important decision, they need to prepare a marketing plan for P&G’s mouthwash business for the next three years. They want to know how they are going to be able to

The end of the first year, we had 30% of the products left, in view of the traditional market accounted for 40.5% of the overall toothpaste market, we decided to increase three sales people into traditional sales channels in the next year. Due to the selling of whole market Economy toothpaste are great, we add advertising investment. At the same time, the poor sell of children's toothpaste prompted us to reduce 5 million budgets on its advertising fee. According to the results of marketing, and sales of other companies, appropriate to improve the economy, white, healthy toothpaste price and their allowance, try to stimulate the sales.

By increasing successful and ideal operations and strengthening relationships with their customers, companies existing in this market diminish the significance of threat over newly accepted competitors. Toothpaste companies are still growing strongly, therefore additional firms are trying to enter the market to benefit from the increasing profits. However, most toothpaste companies have already made their name and their customers stay loyal to their brand, therefore it is hard to get into this market. With toothpaste being such a popular item and an essential in households,

As an established dental center in Kane County, IL, Lorlyn Dental Care is committed to providing a wide range of preventative care and dental maintenance services designed to meet every dental need. Whether you are looking for a reliable resource for comprehensive teeth cleaning and exams or hoping to take advantage of our excellent rates on more complex dental work, we’re here to help. In addition to general dentistry, we take pride in providing cosmetic dentistry options so that we can help our valued patients have the beautiful smile they deserve.

A company named Goodbite has made a decision on launching a new product in the oral care market. They are interested in selling a teeth whitening strip with an advance scheme. The teeth whitening strips are small, elastic and can be adjusted to the surface of your teeth, being left in the mouth for several minutes helps on facilitating a whitening effect. The Goodbite’s product focuses on uniqueness by trying to select some attributes that might be considered as important. Its main competitive advantage focuses on product differentiation, which “deals with making changes in the marketing mix of a product so as to differentiate it from whatever the competition is offering” (“Product Differentiation”). The company differentiates from the

The consumer has a great deal of choices when it comes to selection of the perfect toothbrush. The Dental industry is saturated with various dental products and services, especially with such giants as Colgate. There are so many consumers who may be viable customers for our toothbrush product, such that it becomes imperative to divide or segment the consumer market into smaller pieces. To clarify, market segmentation allows for the business to focus on a specific market to generate a higher rate of return. There are two larger divisional groups—Descriptive and Behavioral, each with separate subgroups, which are described below.

Briefly describe the pricing structure that is used with this product and explain the benefits of this method.

Although segmentation, targeting and positioning can be viewed as similar and parallel, it is important to distinguish these three concepts so to fully understand each of their roles.