The Top Digital Priorities For 2016

For the past year, I've developed new marketing channels on how to leverage today's relationship-centric business climate by combining data science, predictive analytics, technology and human motivation.

Data helps teams create broader and deeper customer insights. We can now intentionally track a prospect’s purchase history, product usage patterns, and social media behavior.

If you take a look within the retail industry, it’s clear that businesses have the opportunity to know more about their customers than ever before. Through the collection of structured data such as age, location, gender etc as well as the collection of unstructured data such as tweets, images and videos, businesses can market and sell products in a way that is much more personal (Guiteirrez, n.d.). It’s important to understand how businesses can take advantage of their data

Content marketing is a marketing technique that involves ‘creating and distributing valuable, relevant content attracting a clear defined group with aims of generating profitable customer action’’. (FORBES, 2014). For example, the content marketing techniques used on the Burberry website include videos of models wearing trench coats as well as fashion shows etc. This is a push marketing strategy as this is a set-up of point-of-sale displays for customers to directly buy the product at the scene of the fashion event creating more revenue with a vast amount of people.

These are powerful words and so true of the world that we currently live in. Still, I also understand how hard it is to let go of the world we once lived in and take a giant step into the unknown future. Essentially, this is what we are asking you to do when we request that you embrace data driven marketing.

Companies in the recent past have embarked on the search for new ways and procedures, but taking a cue from the historic data companies are reaping many benefits. However, the data that sits idle in their data marts, can be utilized to predict the future trends in product market behaviors of consumers, market growth and brand success campaigns as well as other consumer behaviors. Unique Data Company analytics section consists of experienced analytics professionals with a cumulative experience of over two (2) years equipped with both research expertise and statistical acumen which helps

Talking about the challenges involved, according to the company the only challenge is sanity of the data. If the data is correct then it is only advantageous. If the data is based on actual real time, either transaction history or some information provided by the customer on the website, it is just an upside because the company is able to customize the products and services which are lined up to the customer’s needs , causing both the customers and the company to be happy; leading to more transactions. Also, better conversion rates are expected as the promotions are more targeted as they are designed using data

Based on the Forbes Insights and Turn report, "Data Driven and Digitally Savvy: The Rise of the New Marketing Organization," executives agreed that data-driven marketing is critical in our competitive global economy. Companies embracing this idea are three times more likely than others to say they have achieved competitive advantage in customer engagement. That 's 74% vs. 24%. Futhermore, these same businesses are three times more likely to experience increased revenues.

In today’s business world, it is evident that there is a potentially hidden opportunity in an organization’s rich and diverse customer data. The telecom industry in which our organization operates in, owns a great deal of customer data that portray customer buying behavior daily. This customer data provides a source of insight and a new opportunity for generating revenue, which any organization would want to pursue. To understand how data can transform into revenues, we must first understand why an organization should monetize their data.

There is an extensive amount of valuable information online for marketers to gain intelligence about the segment they operate in. Marketers can use site analytics to identify what customer needs and buying habits are which can assist in developing and personalising their branding for their customers (Chaffey et al, 2012). Consumers can gain company and product information through websites, social media and review websites such as Trip Advisor. Intelligence can be easier to gain online in several circumstances due to vast volumes of information available immediately through search engines (e.g. Google, Ask and Bing).

Traditional promotions receive little attention from digital-minded millennials and media mavens. Successful companies research key influencers and cultivate them to promote their company products and services. Digital marketing tools can expand your influence and attract highly engaged customers who are more likely to convert than those people who respond to scattershot advertising. (-- removed HTML --)

The growing recognition of the value of quality content has resulted in a flood of brand-related content online. With such a quantity, there is inevitably a lot of average and low-quality content to be found, so your job as a content marketer today is to ensure you stand out from the crowd. This means producing content that is aligned with the needs and interests of your target audience, and also serves your business goals.

There’s an overwhelming amount of data in this industry. Organizations suffer when poor data guides key decisions. This happens when executives manage too many sales metrics and lose focus on the most important ones.

Much has been discussed and analyzed, very specifically the economic or societal implications of the digitalization phenomenon, questions are rising and contest widening, while important questions are just appearing while the process of the digital transformation is taking place.

This new media may be disruptive to old business models and practices but opens the door to an enhanced and real-time consumer relations (Henning-Thurau, et al., 2010). Social media popularity is growing at an exponential rate and consumers give their opinion on products and services on electronic channels. There is no need for surveys and pols, marketers need to adapt to the new forms of consumer conversations. In the past collecting consumer opinion was timely and expensive using focus groups and surveys. Today the daunting amount of data gathered on social media is inexpensive to collect but sometimes a challenge to derive insight from. The consumer data is unstructured and thus hard to classify, summarise and derive meaning from.