The Top Management

But many leaders who are otherwise given credit for vision, strategic focus, and discipline preside over undisciplined crisis responses, often at great risk to their career and their company’s future.”

The objective of this case is to understand the importance of crisis management. This case is intended to make the reader consider not only financial implications at the time of the event but the effects on the long term strategies of the organization. Also, the case urges participants to think about the consequences not only on the customer but on those within the organization as well.

This systemic approach will engage the whole organization in efforts to avert the elongation of this crisis and at its best make sure to implement proactive and reactive management for the short-run and long-run. Since the company wasn’t properly prepared in advance of this crisis, different

These decisions makers have defined what the organizations mission is and are constantly working towards it. Realizing that crisis management must be more than mere lip-service, leaders develop training programs around various crisis situations and drill often on various scenarios that could envelop any organization. While training leaders stress working “smarter”, managing their training time around obsessive planning for numerous crisis events means being better prepared when an actual disaster

A crisis is a situation that seriously and immediately threatens one or more of an organization's four vital assets: life, property, operations/income, and reputation. Crises are characteristically uncommon, unpredictable, and sudden, demanding immediate responses in order to save lives, avert secondary damage, and restore normal operations.

MEJRI, Mohamed, and Daniel DE WOLF. 2013. "Crisis Management: Lessons Learnt From The BP Deepwater Horizon Spill Oil". Business Management And Strategy 4 (2): 67. doi:10.5296/bms.v4i2.4950.

After the crisis emerged, the company needs to establish a crisis communication team first. The team must consist of directors from various departments and high-level executives, especially CEO and crisis management experts. In this team, it is crucial to have a leader who could mobilize resources, make a decision and be responsible for all decisions. Everyone in the team is responsible for a unique issue.

It has been said time and time again that “everyone is either going into, coming out of, or in the midst of a crisis.” There are certain crises that can be expected, while there are those that come as a surprise. Times of crisis demand that one step up to lead. Those who desire to be ready to step up to the plate during such a time will benefit by being prepared for crises, as well as maximizing any and all resources available to them (Echols, 132). What can leaders do to be better prepared to face a crisis when it comes, and they will come?

A business that manufacturer’s products or food products is aware that some problems may transpire, such as recalling the product due to various reasons, for example health concerns or for safety reasons. Still a plan, especially a good crisis plan, should be implemented to be able to handle any sorts of problems. Manufacturer companies also need to be ready to communicate to the stakeholders and let them know that they are their priority. However, when a plan is not firmly established, completely ignored or do not take the responsibility for the crisis, the company can jeopardize not only their reputation, but also loose financially, the way Firestone/Bridgestone and Ford Company had to undergo.

The very first thing this company did to fight back about this crisis was not saying anything at all. They did not know what to do so they simply just did not do anything right away. Then they hired an outside source to help them deal with this crisis. The company decided first thing was sending out a news release stating that the CEO and COO are no longer with the organization. They used an outside testimony since they did not know what to do right away. I do not believe that they used four key components with dealing with a crisis. I think that they had zero control over the situation because they did not have a crisis plan. They did not know what to do so they had to hire an outside source. I personally think that all of this was addressed without compassion.

When you are in a crisis situation you should reach out to your stakeholders. Stakeholders should be informed of the situation. It is very important you keep the communication line open between you and your stakeholders. They want assurance that you have this issue under control. Leaders will ensure the stakeholders they are going

Running a large company is a great responsibility, even at the most basic functioning level. You have to make sure operations are in order, your customers satisfied, your product flawless and your employee’s ae happy and valued. Thus, it is easily an overwhelming struggle to find time to manage the opinions of your audience and the general public. Yet, it is critical to the longevity and success of a company. Companies such as Under Armour, Southwest Airlines, television network TLC, and the NBA are just a handful of companies who have had major crisis within the communities they serve and have managed the situation extremely well. These companies responded swiftly and honestly and were able to maintain a strong loyal customer base even after some of the most unfortunate and unpredictable situations.

The main issues that Gupta’s focus should be on in regards to short term are the allegations from Center for Science and Environment (CSE) that threatens to tarnish the image of the company’s brand, and the survey result of the its consumers. Crisis is inescapable. When it does occur, for the most part, ones’ wish is for it to go away as fast as possible. While it is an uncomfortable dilemma; nonetheless one ought to have a plan in place to reconcile the issue. In this case study Gupta, president and CEO of Coca Cola India found himself in a crisis that could either conquer his company’s animation or redeem its success as the lead in India. According to Dolewski, the element of surprise should be incorporated into the role of managers due to the variation in the amount of a disaster warning. Bearing in mind Gupta had tactics in place in to dealing with desolations that results from crises, it will at least allow company managers to start from a resilient situation. The gift to identify short-term issues in crisis is an accomplishment but having a solution is an entirely different scenario.

What is a crisis management? It is an unexpected crisis that happens on the company that will affect the trust and loyalty of the stakeholder. It can be extremely costly because it will affect the company reputation and brand. For example like financial failure from poor business management, workplace violence, fires, cybercrime, computer viruses, product tampering or union strikes and other external issue like damaged economy that causes from London bombings, terrorists attacks on 11 September and others. The SHRM 2005 report indicates that only 56% organizations created or revised their disaster preparedness plans but 45% did not after the terrorist attacked on

In summary, the home culture of an expatriate predisposes them to certain behaviors and situations. It allows them to operate efficiently in that environment. However, moving to the host-culture changes that operating environment and makes their 'mental software ' less efficient and effective. Culture is clearly a relevant variable when expatriating employees and their families for international business assignments. Training can be applied to ameliorate these effects. Also, training provides insight into the procedural, substantive and informational aspects of their work and personal life in the host location.