The Toronto Maple Leafs And The Nhl

2102 Words Nov 28th, 2016 9 Pages
May 13, 2013- A day that will go down in history as one of the most devastating days for fans of the Toronto Maple Leafs. After an 113 day lockout at the beginning of the season, the Leafs made the playoffs for the first time in 9 years. They were playing the Boston Bruins in the first round and made it all the way to game 7. Leafs fans around the world were glued to their TV 's as they watched their team build a seemingly impenetrable 4-1 lead with 15 minutes to go in the third period, all they had to do was hang on to it… The Bruins added a second goal with 9:18 remaining, and then the unthinkable happened. In the span of thirty-one seconds, Boston netted their third and fourth of the game to tie things up with only seconds remaining, sending the game to overtime. There 's nothing more exciting and nerve wracking than Game Seven overtime, but unfortunately for the Toronto Maple Leafs, their dreams of winning the cup were once again extinguished. They added another year since the last time they won the coveted Stanley Cup: 46 years and counting (now up to 48 years in 2016)-the longest drought without a Cup for any NHL team in history. Yet even with such a long drought without a cup, Maple Leaf fans remain some of the most loyal and dedicated in all of professional sports. The team also brings in some of the highest revenues in all of the NHL. How can a losing team be one of the most profitable? This paper will examine the case of the Toronto Maple Leafs from a number of…

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