The Tory Burch Company 's Mission Statement

“We use the power of fashion and fun to help our girl express her individuality and fit in—while standing out. We always listen closely, keep it real, and offer our product at a great price.”

Born in Pennsylvania on June 17, 1966 Tory Burch prophesied her signature fashion brand way before she could even be a wonderful mother of six. She fiercely impacts the fashion industry with her unique designs. “From the very beginning, Tory had a powerful vison for her brand, with a signature as emphatic and appealing as that of a modern-day like Lily Pulitzer Blake” she created a signature logo that when everyone sees it they’ll know it was designed by her. An iconic T-logo medallion with a perspective edge which signifies her name Tory a double-sided diagram of the letter T. Tory is such a humble person that is fully determined on her fashion “Tory has an innate sense of decorum, but that doesn’t mean she is the life of the party”

Attention Getter: “These high fashioned brands represent to us (African Americans) success.” (Combs,2015). Reveal topic: High end fashion and the lack of representation and support of black designers/artist from both the black and white audiences. High end fashion: when a major fashion house such as Polo, Yves Saint Laurent, Gucci, Dolce & Gabbana ,etc. design expensive, fashionable clothes Credibility statement: I became interested in this topic after watching a documentary on the history of urban fashion, but not just that, it also touched on the topics of culture, race, and identity.

Tory Burch is important in the fashion industry because she is also a business woman and a philanthropist. People around the world needs someone to look up to, and Tory Burch is very passionate about her career, she served on the board of Council of Fashion Designers of America, the Breast Cancer Research Foundation, and Memorial Sloan-Kettering Cancer Center. She received several awards of her accomplishments in those societies, as well as “Accessory Brand Launch of the Year from Accessories Council of Excellence; and Rising Star award from Fashion Group International. Tory was named on of Forbes’s Most Powerful Women in the World” (Carrera, 2011). She was actually rated as the 73rd most powerful women.

Many of us are clueless on what goes on in the world. Rolling Stone magazine is a way for the younger generation to experience different styles. Whether it be from shoes, to music, to learning about young pop stars on the rise, the younger generation has a way of finding all the latest trends and ideas. The Britton Hill collection company is attempting to capitalize on the young audience of rolling stone to sell their product, particularly because most people in the world suffer from either uncomfortable stylish shoes or comfortable unstylish shoes. They grasp the idea of how a shoe can be more than just one thing. They can be comfortable, stylish, and able to withstand harsh conditions. The Britton Hill Collection did a wonderful job creating

The uniqueness of the demographics of BCBG is that the boutiques are only in large cities, which gives the best business because of the large number of people in the areas. As for psychographics of the company, the goal is to provide attire that can be worn straight from work to a night on the town. The target market, being young professional women, can appreciate the designer price zone, because even though they are professional at work, they also enjoy the nightlife and make enough money to maintain their splurges and bills. For this they need versatile, high fashion garments at prices that won't spoil their income. They have a great mix that they market and manage very well.

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

The slogan for this particular product of Tory Burch is, “Fashion meets fitness.”. This slogan does a

Place: Tory Burch can be purchased and distributed through Neiman Marcus, Saks Fifth Ave and Nordstrom. You can purchase this product through their websites or in their stores.

Burberry is uniquely positioned as a classic British apparel brand with high global brand awareness to capture the globalization of consumer demand. Its distinctive luxury brand with international recognition and broad appeal. The company’s outlook for the accessible luxury goods industry remains positive from both a geographic and product point of view. Burberry had become positively hip and popular among a younger demographic. It has a unique history and positioning as the authentic British lifestyle brand and highly successful merchandising and marketing strategy across both appeal and accessories. In 2000 Burberry’s total sales were 225.7 million and by 2003 sales had went up to 593.6 million.

Women across the country are excited about the opportunity that is presented to purchase fitness apparel from Kate Hudson's Fabletics store. The VIP membership provides a lot of perks for members. Every month, members receive a customized outfit to fit their personal taste and lifestyle. This service is quite close to having your own personal stylist that delivers very trendy clothing straight to your home each month. Getting started is easy. The site provides you with a survey. The survey provides information about your personal style and taste. Afterwards, members look forward to receiving high quality clothing that rivals expensive designer

Gucci is a multinational fashion brand based in Italy. The brand specialises in leather goods, clothes, and fashion accessories for both and women aged between 24 and 30 years. Gucci was founded in 1921 in Florence, Italy by Guccio Gucci (Gucci Official Site United States, 2016). The main purpose of this paper is to provide an in depth brand analysis of Gucci. The paper will investigate and evaluate Gucci’s vales and identity, and will discuss how successfully these are reflected by Gucci’s business model, supply chain management, and Corporate Social Responsibility (CSR) activities. In addition to that, the paper will critically evaluate Gucci’s brand identity (identity) in relation to its brand image (external).

Burberry is a global brand that literally climbed out of the trenches of World War I to become a status symbol of the wealthy and famous. However, by 2007 Angela Ahrendts, who took over the Burberry brand, found that its image had been cheapened by overseas licensing. Ahrendts’ return to centralized brand management, combined with the innovative use of digital and social media to attract millennials, was a brilliant strategy that paid off in huge dividends for Burberry, returning the brand to luxury status.

Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.