The Toyota Company

Toyota was thought to be the best quality car in the 1970s and 1980s but, due to Japanese competition, American car manufactures soon began to close the rankings gap. At the top of their game in 2010, Toyota had to stop manufacturing and order a large recall of automobiles. While leadership was probably considered great at the height of Toyota’s success, changes were obviously needed during the recall period and management needed to be as adaptable to those changing conditions. The only thing regarded as permanent in a market economy is change

In 2009 Toyota encountered a public backlash after the discovery of a potentially catastrophic engineering defect among its brand of automobiles including its best-selling Corolla and Camry models. This led to a massive and global recall of approximately 10 million units a year later. The engineering defect caused the models to accelerate out of control and put their drivers and other

Toyota is benchmarked as the best in class by all of its peers and competitors throughout the world for high quality, high productivity, manufacturing speed, and flexibility. Toyota automobiles have consistently been at the top of quality rankings.

During a crisis here at Totoya automotive manufacturer, our goal will be to communicate facts as quickly as possible. We will form a Crisis Response Team at our Regional location, and at all of our manufacturing and sale sites. We will strive to update information as circumstances change, to ensure the safety of the community and the continued operations of automotive manufacturing. We will be mindful of how we communicate in a crisis. Our approach will affect the global reputation of our company operations and vehicles. We realize that in a crisis, people will presume us to have more information than we may actually have. At Toyota,

As if this weren’t enough, quality problems mounted week after week. Only months later in February 2010, the NHTSA revealed that it had received claims citing another life threatening defect in the break system for the Toyota Prius. More than 400 thousand Prius recalls resulted. In April of 2010, customers reported handling issues in the Lexus brand which resulted in another recall of 9,400 Lexus cars and a “Don’t Buy: Safety Risk” rating from Consumer Reports. Also in April, the company voluntarily recalled Siennas to address a problem with corrosion on a spare tire cable. Later that month, Toyota voluntarily recalled 2003 Sequoia SUVs to improve the stability controls. 2010 Tacomas were also recalled for defective front drive shafts. Once the quality icon, Toyota had hit a really low point; so low that credit

Of high concern to both our team and consumers looking to purchase a new vehicle is the issue with vehicle recalls. As cited from the National Highway and Traffic Safety Administration (NHTSA) , vehicle recalls have trended upward over the past several years to 51 million vehicles being affected in 2015, 64 million in 2014, 22.1 million in 2013, and 16.5 million in 201226. Within Toyota’s competitors, Toyota is the fourth-largest number of recalls number of vehicles in 2014, totaling just 5.9 million vehicles . For a perspective, General Motors recalled 28.83 million vehicles over the same span, Honda recalled 9.04 million, and Ford recalled 4.78 million vehicles. Though Toyota has had a history with large recalls, more recently they seem to

It is an important to raise the Toyota credibility, validity and reliability. It provides correct direction to effective purpose towards accomplishing Toyota objective efficiently and effectively. These are the purpose that achieved by the study to accomplish the broader purpose of the Toyota recall issue that is described below:

The purpose of this report is to examine if the reasoning behind well-known car manufacturer, Toyota’s loss of revenue and leading market position is alone as a result of extensive product recalls following a fatal crash of a Lexus ES 350 on August 28th 2009. The journal article, “Toyota Crisis: Management Issue?” (Yuanyuan Feng 2010) provides an outline of the key factors that triggered the 2009 Toyota crisis, and explores whether the fall in the company’s returns by 19% were caused purely as a result of the recall and safety concerns, or something much deeper.

Toyota Motor Corporation, affiliated with Japan’s Mitsui Chaebol, has gradually rank the NO.1 as an auto maker since 2008, whose brands include Lexus, Toyota, and other lower-end models. However, it’s recalling fact include ruins its reputation to a certain degree. On August 24, 2009, Toyota’s two joint ventures in China, Guangzhou Toyota and Faw-Toyota announced that set by its defects of its parts, since August 25, they would recall a large number of vehicles up to 688.314, including Camry, Yaris, Vios and Corolla car. In fact, continuous recall events of Toyota over years has greatly touched consumers never around the world, especially after the occurrence of recalling Lexus, a pride of Toyota, the myths about quality of Toyota has been widely questioned, What’s worse in the first 10 months of 2009, Toyota had recalled its vehicles for nine times worldwide, involving more than 6.25 million ones. Among 10000 netizens participating an online survey “Whether you will still buy Toyota motor”, nearly 73% respondents voiced they would not buy it. What’s more, a November issue of Automotive News predicted “more misery” for Toyota as “sales slip, floods delay, shoppers

Also they focus on maintenance department of operations where customer can cal staff to leave a complaints where staff must hire and listen carefully to every point by the customers so they should answer clearly and patient to service them and solve their problem. We mention that Toyota is a learning culture so Toyota gives it is employee training in how to communicate with customers and help

As we all know, we are starting danger administration arrangement for this month. so we are attempting to perform every single stride to make this danger administration impeccable, for this we require feedback from the individuals who are consistently connected with those risks.

Lately, people most concerned about the recall event which happened on the world’s largest vehicle manufacturers, Toyota. This event affect all over the world including China, USA, Europe. The incident makes the corporate brand image dropped and also loss the consumer confidence. Why this event did occur? During the research and analysis, the major cause of Toyota’s recall is the quality issues. For example the accelerator pedal problem, many different types of car were recalled, like RAV4, Corolla and Venza and even some very good quality cars, like Lexus. In this case, from suppliers to the manufactures all have quality problems.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

It has been created also a gap between Image and Vision. After the crisis Toyota's relationship with its main stakeholders (suppliers, national and international customers, employees, dealers and investors) was not so strong as before, because it was loosing its reputation. The investors and the suppliers were complaining because recalling million of vehicles, and the customers were disappointed because they were not receiving what they expected.

One potential threat for Volkswagen is that Toyota may respond strategically by also cutting its prices. However, given Toyota’s quality problems over the past year, they will not be able to lower prices, as this possibly would create the perception of lower quality.. First and foremost, Toyota needs to ensure it handles its quality problems to its customers’ satisfaction. The auto maker needs to ensure the public perception is that Toyota is being upfront, honest, and responsible in dealing with recalls and the