The Toyota Motor Corporation Company Essay

Hitchcock Automotive Services owns Puente Hills Toyota (PHT), which is a privately held company. In addition to, Hitchcock Automotive Services owning Puente Hills Toyota, they also own two other Toyota dealerships, a Volkswagen, Ford, Hyundai, and BMW dealership, all located in California. Puente Hills Toyota was a large Toyota dealership with about $85 million in annual sales. PHT employs around 145 employees and was awarded several excellent performance awards, including the Toyota’s President Award for overall excellence for the past 13 years (Merchant & Van der Stede, 2012). The dealership’s organizational structure was similar to those of others within the industry, other than they combined the new and used vehicle sales department. This organizational structure worked with Hitchcock Automotive Service’s philosophy of keeping manufacturers and customers happy. (Merchant & Van der Stede, 2012)

In the book, The Toyota Way, Jeffery Liker provides an in-depth account of, not only the tools and methods of Toyota’s Production System, but also a broader explanation of the principles at work in the Toyota culture. This philosophy of manufacturing can be summarized through two important pillars: “Continuous Improvement” and “Respect for People.” These pillars help define Toyota’s approach to doing business, were the focus is on continuous learning and embracing change. By incorporating this ideology and its 14 principles into its manufacturing operations, Toyota has become the greatest manufacturer in the world. In this essay, I will provide a synopsis of Toyota’s 14 principles and also offer my own account of lean manufacturing at CNH Industrial.

The automotive industry as one of the world 's most vital economic sectors by revenue covers a wide range of businesses involved in the design, development, marketing, production, and selling of motor vehicles. A large proportion of this industry is focused on agriculture, especially farm machinery. Although quite often people consider farming as an old fashioned, hardworking profession, owing to the technologically advanced practices farmers invest much less effort and produce much more in the 21st Century (Wang, 2010).

I sat patiently in the 2015 Toyota Corolla, while the minutes ticked by without a quiver of my lips. The quiet air gave me time to think about what I was soon going to see. My excitement transcended the awkwardness and I was left with a smile, telling Bill I was thrilled to have this opportunity. Bill is Esther’s wife, whom is second in command at the DEA. As we approached the building, I could feel the butterflies dancing in my stomach. We passed security and were cleared to enter the building. I grabbed my pen and paper and pushed past the doors, greeting Esther with a warm smile.

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Toyota Motor Corporation is one of the Japanese automotive manufacturer that headquartered in Toyota, Aichi, Japan. The history of Toyota began in 1933 with the company being a division of Toyoda Automatic Loom Works devoted to the production of automobile under the direction of Kiichiro Toyoda, the founder’s son. Toyota Motor Corporation have use code of conduct, corporate social responsibility and sustainability policies for their firm daily operations.

Toyota as the world 's third car manufacturing company and the first in Japan has introduced a new era in the vehicles history.

After WW2 Japan was in an economic crisis which continued until 1949 when the company obtained a loan from several banks. In June 1950 the company only produced 300 trucks and management announced layoffs and wage reductions and in response, the union went on strike which last for two months. While the strike did eventually end and layoffs and wage reductions did occur the union stipulated that the president Kiichiro Toyoda must resign. Kiichiro Toyoda resigned from his company and the company then came under the leadership of Taizo Ishida CEO of Toyoda Automatic Loom. In 1950 a separate sales company Toyota Motor Sales Co was established (lasted until 1982). In 1956 the Toyota dealership chain was established. In 1957 the Crown motor vehicle became the first Japanese car to be exported to America thus establishing Toyota’s American division. In 1960s Toyota began to expand with a new research and development facility in Thailand. The first Toyota motor vehicle built outside Japan was in April 1963 in Melbourne. From 1963-1965 Australia was Toyota’s biggest export market. (http://en.wikipedia.org/wuki/History_of_Toyota)

The Toyota Prius was in the market introduction stage then it matured into the market growth stage. In the Product life cycle there are four different phases. There is market introduction, market growth, market maturity, and sales decline. The Toyota Prius as explained by the book was a new experimental technology that Toyota wanted to test and introduce to the market to see how it would react. Toyota was at a point in their business where they wanted to innovate something new. Some of the ideas that Toyota was considering prior to the Prius were

Automobile industry of japan witnessed an awesome accomplishment with the growth of Toyota. It became the biggest maker in the worldwide business. Toyoda kiichiro was hesitant to invest in automobile sector. In the year 1933 the company started its production. In order to have cost efficiency they adopted the mass production technology.

Profitability (performance) ratios are used to assess a company’s ability to create equity as compared to its debt and other appropriate expenses created during a particular time frame. A favorable analysis of profitability ratios will reveal that a company’s value is higher than a competitor’s value.

On August 28, 1937 in Aichi, Japan, the company now commonly known as Toyota Motor Company was founded by Kiichiro Toyoda (Toyota). Inspired by his father Sakichi Toyoda’s spirit to invent and the business lessons taught to him, Kiichiro set out to start his own company. In 1922, Kiichiro Toyoda had invented a new automatic loom. Along side his father, Kiichiro got approved to start his first organization, Toyoda Automatic Loom Works, Ltd. On April 26, 1926 (Toyota). After getting involved with various automobile companies such as the Japanese and American divisions of both GM and Ford, Kiichiro wanted to establish

In 2009 Toyota Motors (TM) posted a net loss of $4.6 billion ("Market watch," 2014). From 2009 to 2011 Toyota encountered a number of factors contributing to their economic downturn. It began with recalling millions of vehicles, for quality related problems, followed by natural disasters hitting northeastern Japan. These disasters wiped out Toyota’s production capabilities (Tabuchi & Vlasic, 2014). While these events were occurring, the cloud of the 2008 global financial crisis was still being felt. This crisis weakened demand in the automotive industry. This weakened demand increased the competitive landscape for all automotive manufactures. This drove down automotive prices and effectively contribution margins (i.e. sold less

We will start the external analysis with the PESTEL analysis of the automotive sector followed by the Porter’s five forces analysis and we will end by having a look at the key competitors and competitor pricing.

Ford Motor Company was incorporated in Delaware in 1919. They acquired the business of a Michigan company, also known as Ford Motor Company, which had been incorporated in 1903 to produce and sell automobiles designed and engineered by Henry Ford. They are one of the world’s largest producers of cars and trucks. They and their subsidiaries also engage in other businesses, including financing vehicles.