The Toyota Motor Works ( Bmw )

Better Essays
I. Company Overview
Bavarian Motor Works (BMW) The Company I selected for my Final project is the German Automobile and Motorcycle Manufacturer Bayerische Motoren Werke AG better known in America as Bavarian Motor Works or BMW. This company was founded in 1917, and today is one of the ten largest car manufacturers in the world. Headquartered in Munich, Bavaria, Germany, the BMW Group includes the brands BMW, MINI and Rolls-Royce. BMW Group is the only Automotive company that focuses only on Premium Luxury vehicles in its product offering.

The BMW group also has a strong market position in the motorcycle sector and operates a successful financial services business. I selected this company because of its reputation in the
…show more content…
Methodology Assures the quality of the vehicle build of Pre-Series cars, and drives the problem-solving process up to the Start of Production. Methodologists are considered to be product experts on new vehicle content.

Through this project, we will analyze this company’s business system, operations management process and its Quality Assurance methods that makes this company one of the best in the world.

This is what Harald Krüger, Chairman of the Board of Management of BMW AG, has stated about this company and its direction in the future;

“Throughout its 100-year history, the BMW Group has always reinvented itself. As a pioneer of new technologies, the company has shaped change, within both the industry and the world of mobility. We are setting the standard with our Strategy NUMBER ONE > NEXT, both now and in the future. We will lead the BMW Group into a new era, one in which we will transform and shape both individual mobility and the entire sector in a permanent way."

III. BMW Production System BMW produces at least 80 percent of its vehicles to specific customer requirements. Unique combinations of exterior and interior colors, engines, options, and upgrades are available to the customers. The BMW Production process manages all the information and logistics and coordinates the sequencing of parts and precise engineering and yet flexible enough
Get Access