The Tragedy of Commercialism in College Sports Essay

The NCAA has been around and evolved since the beginning of college sports. This organization is a non-profitable organization, but ironically makes more than millions of profit per year. Branch states “that money comes from a combination of ticket sales, concession sales, merchandise, licensing fees, and other sources—but the great bulk of it comes from television contract”(pg. 228). Meanwhile, the student-athletes do not receive any of this money. This is the start of an unsubstantial business between universities built around amateurism.

Along with the generation of revenue, the popularity of the athlete has amplified income for the National Collegiate

The ugly truth behind the money machine that is college sports is that, every year, college athletes are deceived by the institutions the compete for into making them millions of dollars, with relatively little in return. Athletes are said to be given a chance to attend college and to attain a free college degree. However, research has shown that this is not completely true for two reasons. For one, the student athlete will spend most of their time in preparation for competition. Secondly, what education the student athlete does receive hardly serves them outside of maintaining eligibility just so

Colleges bring an incredible amount of money by their sport teams alones. According to John Brill, a sports journalist writer, “College football and basketball generate more than the National Basketball Association, a total of more than $6 billion yearly.” The money made from these sporting events are not being used correctly which is frustrating many college athletes. The money that is being

March Madness collegiate basketball tournament, hosted by the National Collegiate Athletic Association’s (NCAA) tournament, generated “7.5 billion dollars in revenue over the past decade,” through advertising alone (Chupka, 2016). Currently, this year 's 2016 March Madness tournament is projected to make over “1 billion dollars” (Chupka, 2016). The NCAA is counting the cash, lots of it,” stated financial analyst Kevin Chupka. Does this solicit the view that the NCAA is a money-hungry organization? Through extensive research as a group, we will be collectively addressing the intrinsically paternalistic view that the NCAA has portrayed to all athletes and spectators alike. We will be focusing on the origin of the organization, motivation for implementation, specific divisional separation, financial asset allocation analysis, and the social stratification of the National Collegiate Athletic Association.

Howard Chudacoff raises the controversial question of whether or not college athletes should be paid during a time of the year when people are most focused on college athletics, March Madness. Chudacoff is a firm believer that college athletes are given enough amenities as it is and do not deserve extra compensation or paychecks. His main arguments to support his position revolve around the royalties that power five athletes receive in regards to education centers, training facilities, and the fact that these players receive a free education. Chudacoff paints the picture of these facilities throughout his article and appeals to the reader’s pathos by descriptively showing the reader how college athletes really do live like millionaires.

In college sports athletes perform on the big stage in front of thousands of people every week and receive no money for their performances. These athletes receive no money for their performance because it is made illegal by the NCAA for any student athlete to receive any type of reward for their performance. In the last five years there has been a heated debate on whether the NCCA should start paying college athletes. People responded to this situation with mixed views and opinions. The first reason that people have shown views against pay for play is because scholarships pay for college athlete’s school either fully or partially. Secondly people believe pay for play would create jealousy and hypocrisy on college

College athletics are the backbones of most colleges in the United States. Sports on the college level hold the biggest influence over potential students and the campus’ overall performance. The purpose of this argument is to explain how influential college sports are to the actual college. This particular topic should be discussed and brought to light because not only does it provide a better understanding of college sports, but it also enlightens readers that programs in college are not all about academics. College athletics serve as a major attraction for potential students in respect to enrollment issues, students’ major choices and ultimately their careers, an opener for commercial use and the receiving of charity donations,

College athletes are not being paid for their labor, which schools profit from. “The NCAA (National College Athletics Association) earns about $4 billion in licensing fees each year. In 2010, the NCAA signed a 14-year, $10.8 billion contract with CBS and Turner Sports to have exclusive rights to show the men’s college basketball tournament, which takes place every year” (Miller). Student-athletes are being exploited by the NCAA and there’s nothing they can do about it. Exploitation happens when student-athletes, who are making large amounts of money for their schools, often are not receiving any kind of admissible, quality education. Another form a student-athlete is exploited, the value of

The NCAA conducts national championship games for women and men, and sells broadcasting and media rights to these events; which are deemed business activities. These activities also satisfy the Sherman Act’s jurisdictional requirements that conduct alleged to violate antitrust laws that affect interstate trade or commerce (Mitten, M., Davis, T., & Shropshire, K., Osborne, Smith, R, 2013p.84). Moreover, I feel that college athletes should receive a paycheck every week, along with their academic scholarship paid in full. Intercollegiate athletics is now a multibillion-dollar sport industry and the NCAA has sought to capitalize on the popularity of its members’ athletic departmensrs and to increase their revenues (Mitten, M., Davis, T., & Shropshire, K., Osborne, Smith, R, 2013p.82). I believe that collegiate athletes revenues should be increased also: my

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

Flashback to before September 9th, 1979, all televised sporting events were on ABC, NBC, or CBS, and fans had to wait for the 5 o'clock or 10 o'clock or the next morning's paper to see other teams' highlights and scores of. That was the pre-ESPN era. Now, sports fans have unlimited access about sports anytime they want 24/7 in today's sports world dominated by ESPN. William Rasmussen was the mastermind behind the fresh edgy network that's broadcast to over half the countries in the world. Blossoming into a mini-media conglomeration in its own, ESPN has conquered of the so-called "Sports Nation" does not show any signs of slowing down anytime take over. In addition of being a subsidiary of Walt Disney Company, ESPN's

The price that we pay is the value that we associate to any product, whether it is a good or service. It is the compensation given to a person or authority to purchase an object or service. The greater the value associated to the product, the greater the price.

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business

The major revenue contributors for this segment are Cable Networks and Broadcasting primarily driven by ABC Television, ESPN