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The Trans Pacific Partnership ( Tpp ) And Michael Froman Essay

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Problem Statement:
The Trans-Pacific Partnership (TPP) and Michael Froman (United States Trade Representative) need to decide whether it is necessary to reduce tariffs to benefit Americans and the economy or keep the tariffs in order to keep certain manufacturing jobs in the United States.
Background:
This case represents a prime example in terms of market demand and competition. Nike is one of the world’s largest athletic suppliers for a various number sports and other activities. Nike is well established globally and has over a million employees across 42 nations. New Balance has also been in the market a long time since 1906, but not quite as large as what Nike has to offer. “New Balance ranks as the fourth largest athletic footwear and apparel company in the world with $2.4 billion in annual sales” (Assche, 2014). Both companies have been very successful with their products and have an excellent reputation and image. Many consumers are brand loyal to both companies and it will be extremely interesting on what side the TTP takes when it comes down to focusing in on the importance of tariffs.
Question 1: With regard to the elimination of import tariffs on Vietnamese footwear, is what is good for Nike Inc. also in America’s economic interest? What about New Balance? The elimination of import tariffs on Vietnamese Footwear will not only benefit Nike, but the American economic interest as well. “The United States is the world’s largest footwear market valued at $71.7

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