The Transformational Leadership Model Style

1380 WordsDec 13, 20156 Pages
Introduction Sir Richard Charles Nicholas Branson, an English businessman and investor, is best known as the founder of Virgin Group. Branson is a high school dropout turned billionaire. The Virgin brand really started to take off in the 1980’s when he started Virgin Atlantic, which then grew to Virgin Records. Forbes listed Branson at an estimated new worth of $5 billion (, 2015). Virgin has grown into different sectors ranging from music to travel. There is currently more than 100 different Virgin companies across the world. The company has roughly 60,000 employees in over 50 different countries. Leadership Style and Impact Leadership is the ability to influence people toward the attainment of goals. A “people activity, distinct from administrative paper shuffling or problem-solving activities (Daft, 2011). Richard Branson most represents the transformational leadership model style. Transformational leaders have a special ability to bring out innovation and change by recognizing followers’ needs and concerns, providing meaning, challenging people to look at old problems in new was, and acting as role models for the new values and behaviors (Daft, 2011). Branson sees himself as a rule-breaker – because he never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: “Don’t sweat it: rules were meant to be broken (Schawbel, 2014). Transformational leaders work to not only have
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