The Transmission Model Of Communication

990 WordsMar 22, 20174 Pages
Communication theory has a long history of endeavouring to provide an understanding of the fundamentals of human interaction. Several theories have been developed, but one of the most notable is Claude Shannon and Warren Weaver’s Transmission Model. This essay will discuss how Chandler’s (1994) The Transmission Model of Communication outlines the core concepts of the model, it will then summarise the key elements of the model, before lastly discussing ‘the real world’ implications of the model. This essay will provide a textual analysis of Chandler’s (1994) The Transmission Model of Communication that will explore Shannon and Weaver’s model. In Chandler’s (1994) The Transmission Model of Communication, the author analyses a model of…show more content…
Chandler (1994) outlines the original elements as an information source, a transmitter, a channel, a receiver, a destination and noise. Chandler (1994) describes the process as an information source who ‘…produces a message. ', the transmitter which ‘…encodes the message into signals ', the channel which allows the signals to be ‘…adapted for transmission’, the receiver then ‘…’decodes ' (reconstructs) the message…’, before the message arrives at its intended destination. The noise can be ‘…any interference…’ (Chandler 1994) that disrupts the message and affects how it is received. Noise can be obvious distractions, such as outside noise, to the less apparent, such as a reference being made that irritates the receiver (Turk, 1985, p. 9). Although the model does fundamentally describe communication, Chandler (1994) lists several elements missing from the model, including context, time and the medium of communication. Without these elements, the sender is given complete control of the meaning and the receiver is reduced to a '...passive target. ' (Chandler, 1994), while the roles remain ‘…fixe(d) and separate…’ (Chandler, 1994). Turk (1985, p. 8) explains that ‘(t)he listeners are as much part of the process as the speaker.’, but the model does not reflect this paradigm. Chandler (1994) also makes the point ‘…that meaning-making is not central in transmission models.’ Turk (1985, p. 8) states that the receiver is ‘…part of the message...’ and
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