The Trickle Down Theory : The Trickle-Down Effects On Fashion

The Sociological Explanations for Class Inequality There is much debate in sociology about whether class is still important. Many argue that class is no longer important as an individual's identity and life chances are based more status and cultural factors such as lifestyle, values, intelligence, education and the like, the post-modernists state that class has ceased to be the prime determinant of identity and suggest that societies are now organised around consumption rather than production, consequently people now identify themselves in terms of what they consume rather than in terms of social-class position. Class identity has therefore fragmented into numerous separate and individualised

Fashion trendsetters tend to live in urban centers Economies of scale in a particular country may be more difficult to achieve

This papers purpose is to teach fashion heavy consumers on the real price of fast fashion and how buying it affects the environment. This type of audience can be anyone who partakes in the buying of well-known cheap retail stores that have a large audience of being fast and obtainable. These consumers should have the information on how fast fashion effects are environment so it could possibly alter their buying habits to be eco-friendlier but buying either less or more sustainable clothing instead of the cheap alternatives. This audience should care about this purpose because this will affect the world now and for future generations as their environment is being mistreated because of these fast

Have you ever wondered how your favorite pair of jeans or blouse came up in the fashion world? It happened from history. History affected everything we wear today. Although the Great Depression caused setbacks along with the World Wars and Cold war that went on. The fashion industries still managed to come out with iconic statements that we still wear today. Woman’s fashion changed dramatically throughout history, from the Great Depression, World Wars, and the Cold War.

This essay will explore the effects social and political changes had on fashion in the 1980’s. This period was chosen because the new romantic fashions were so different to the punk fashions that had been before, this essay will therefore identify the changes that had taken place to influence this change. Primary evidence used to support findings will include interviews and photographs which will show a firsthand account of the period.

Bourdieu argues that although “snob” (Peterson, Kern. Oct, 1996, Changing Highbrow Taste: From Snob to Omnivore, pg.900-907, published by American Sociological Association) tends to be assimilated into “omnivore” (Peterson, Kern. Oct, 1996, Changing Highbrow Taste: From Snob to Omnivore, pg.900-907, published by American Sociological Association), people can still see the boundary between two classes because it is easy to go downward, but going upward is always facing difficulty. It illustrates that upper class people can enter lower class culture easily, however, lower class people are having difficulty to engage with upper class culture because from upper class position, they have enough money to spend in lower class culture. In contrast, lower class people still do not have enough money to spend like upper class people although they can access into the upper class culture. For instance, beer is not considered as an expensive beverage as compared to the upper class usually drink, however people who only afford to buy beer are not affordable to buy such as champagnes as many as they consume

Trends also increase the amount of consumption an example is a parent’s aspiration to dress their children like themselves. In the early 2010s, there was an increase in the consumption of luxury children’s clothing as brands such as Marc Jacobs, Fendi, Gucci and others boarded the trend and released their same line, but in children size (Abnett,2016).

class, or the Outer Party, are trying to become part of the higher class. While the poor, or

Change is a theme that is ever-present in our culture and society. Often this change is reflected in the dress of its people. From the fashionable silhouettes of the 1920’s to the colorful 60’s, hip-hop look of 90’s up to the modern twist of today, social change and change in fashion has, in theory and practice, been linked. According to ask.com, Fashion can be defined as a prevalent style by a particular group at a particular time, and, therefore, may be linked to a specific cultural and historical context in which there is general acceptance of a given style or look

This movement is called social mobility “By social mobility is understood any transition of an individual or social object or value- anything that has been created or modified by human activity- from on social position to another.”(Sorokin, 1964, p. 133) This change in class is not always related to money or economic change. In some cultures an individual may ascertain great wealth in their life time but not be accepted into a higher class status. On the other hand a person who loses economic status is still revered as elite. This inability to move from one class to another is mostly observed in the estate system and the class system. There are two fundamental ways in which a person can be mobile within society either horizontal or vertical.

The 1920’s, also called the roaring 20’s, was a time of change. During this time period the fashion for both men and women was changing immensely. The aftermath of WWI caused America to enter a vigorous era. As a result of the role of women during the war, many customs and morals were changing. The Stock Market started booming, many new dances and music came about, and women got the right to vote and enter the workforce. There was an uprise in almost every activity, and fashion was definitely one (Tirocchi, Anna and Laura). Although fashion varied throughout the decade, one could notice a drastic change from the prior fashion.

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

Interpretation of Consumer and market data provides vital information concerning the likelihood and weak point of the company product. Therefore, while reviewing the data Dana should focus on the key factors

Social class is the position or ranking of people in society based on social stratification variables like income, occupation, type of residence, education and qualification that affect purchase pattern and buying behaviour. Social classes show distinct product and brand preferences, especially for goods considered as luxuries such as cars, furnishings and leisure activities like golf. For instance, wealth, power and prestige are popular factors frequently used in the estimation of social class. Social class influence can be used as a basis for segmenting markets, and may reflect the aspirations of consumers. (Schiffman, L., Bednall, D, O’Cass, A., Paladino, A., Ward, S. & Kanuk, L., 2008) Members within a social class share similar

There are some economists who support a theory the U.S. economic system is without a social class system, in the typical sense. However, through many proven research methods, science leans in the opposite direction of that theory. It has been shown that humans have a natural tendency to not only roam in places where they feel as though they belong, but they also exhibit similar traits in spending based on their surroundings. The main idea of the article “Social Classes and Spending Behavior” by Pierre Martineau is to understand consumer spending behavior in different social classes in order to apply a specific research design, created by Lloyd Warner, to several different market models. When a consumer of visibly lower social class walks into a expensive department store, the clerks inside will treat her considerably different than they would if a different customer from a noticeably higher living standard walked in (121). By having the difference between them, people who have the same standard will be treated differently in subtle ways (121). Apart from how others from separate social classes are treated, there is also differences among consumers of the same income level, which serves as a better indicator of their social class, as opposed to income level. It is said that Middle-class people do not hesitate when buying refrigerators and other appliances which is durable goods, also no hesitation when buying things in discount houses and making purchase in bargain stores