The Truth Behind Advertising Essay

639 Words3 Pages
The Truth Behind Advertising During the first ads of the century, the media has always tried to send hidden messages through the ads telling you to buy their product. However, as times have changed, so too have the methods of trying to manipulate the buyer to buy a certain product. The first ads were originally conservative and not as sexually explicit as they are today. However, today, many ads are very sexually explicit and show both men and women as sexual objects. There are many ads that also contain implicit messages that make the reader self conscious of their looks. One of these ads was a two page add in the October issue of Maxim. The ad is an advertisement for DKNY The Fragrance. This ad is sexually explicit and…show more content…
The man takes up half the ad. This draws your attention directly to him and then to either the side where the woman stands or the side where the bottles of the fragrance are shown. People would most likely assume that the man is wearing this fragrance and that the woman is greatly attracted to him because of the fragrance. After examining the composition of the ad, the first idea that occurred to me about the ad was that maybe women greatly desire this fragrance. I thought that if I were to purchase this fragrance then maybe, my girlfriend and also other women would also be greatly attracted to me. However, I know that if I were to actually purchase this product, the probability of women embracing me in a heat of passion would most likely not occur. However, the ad tries to make the viewer believe the idea of the woman desiring the man. After looking at the ad more closely, many new ideas began to occur to me about the ad. The first idea was that the ad showed a hot passion by making the people wet with water. When they were soaked in the water, they appeared to be very hot and sweating. Another thing that greatly stood out to me was the woman's hand on the man's chest. She had gently placed it there in a loving manner that made it seem as if she was deeply in love with him. In reality, this woman is actually this man's wife. One of the last things that I noticed was the actual fragrance
Open Document