The Two Principles Of Persuasion: The Power Of Morality

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To persuade someone is to get them to do something or believe in something, that they did not believe. Our textbook outlined the following principles about persuasion: reciprocity, scarcity, authority, commitment and consistency, consensus and liking (McLean, 2011). Reciprocity acknowledges that every good turn deserves another. It is the mutual understanding between persons that if something is given, something is expected in return. For example, aids are provided to other counties in the event of a natural disaster or devastation of some kind because of this perceived mutual relationship. Usually under such circumstances, countries would offer assistance because they are aware that the same can happen to them and
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Sales representatives use this tactic as their base for propelling their products in a congested market. Authority: People generally obey authority out of fear or respect. As a secretary of my school I am afforded the opportunity to observe the kids occasionally and usually the person who seems to have the most power seemingly has the most friends. The same applies to us as adults;
THE SIX PRINCIPLES OF PERSUASION 3 we are forced into following after the person who is in authority only because we believe that they have more knowledge, power and affluence. Commitment and Consistency: This is staying true to your word. We are more likely to do something we have promised because it will benefit us. Most persons would not back out of a deal or a promise because it tarnishes their name. Getting a commitment out of someone is a great way to get them to do something; you can always say, “I promise” but with consequences, to the said actions of backing out, we will achieve the consistency we
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