Essay The Two-Second Judgment

988 Words 4 Pages
We have been taught to stop and carefully consider all the options/factors involved before making an important decision. But in Blink, Malcolm Gladwell finds that in complex situations, our initial two-second judgments, our blink moments, are often more accurate than judgments derived from lengthy, painstaking analysis. Although Gladwell is careful to explore situations where two-second judgments fail, the most interesting scenarios are where rapid cognition succeeds. It contradicts reason to think that a two-second judgment could be more accurate than a carefully made analysis, but in many cases it is. In an attempt to persuade the readers mind about the importance of this blink moment, Gladwell tries to use the Greek philosopher …show more content…
However, the reader learns, our brain sifts through the situation in front of us, throwing out all that is irrelevant and zeroes in on what really matters, and allows us to act on this through our “gut reaction.”
Gladwell has some interesting evidence to back up his claim. In Blink, he begins with a story about an ancient Greek statute known as kouros that was offered to the Gerry Museum, LA. Relying on thorough scientific analysis, the curators of the museum believed the statue to be genuine and bought it for a huge sum of $ 10 million. But other art historians, upon first viewing the statue, instantly thought that it was fabricated. The former director of the Metropolitan Museum of Art said his first reaction was "fresh"- as in, too fresh-looking to be so old. A Greek archaeologist "saw the statue and immediately felt cold." According to Gladwell, those experts' intuitions proved correct, and the initial scientific tests that authenticated the statue turned out to have been faulty.
With the kouros forgery, Gladwell immediately tries to persuade the reader from the beginning of the book by launching his case for the surprising power of intuitive snap. As he puts it, "there can be as much value in the blink of an eye as in months of rational analysis." Nevertheless, cases in which forgeries that intuitively appear legitimate but later are discovered through expert analysis to be frauds are fairly common in the art world. Numerous paintings of master forger