The Typology Of Three Components Of A Strategic Frame

Framing includes similar functions: selection and highlighting, and use of the highlighted elements to construct an argument about problems and their causation, evaluation, and/or solution. There has been an increasing legitimization in the framing of Celebrity politician, e.g. Justin Trudeau, Barack Obama, and Donald Trump to mention a few. This does not mean that all examples of the celebrity politician are to be seen as legitimate.

III. Purpose and stance; Here’s where we “read” the ad and describe it – visual rhetoric

Mass media is an ever-growing field where millions of people are connected at a constant basis. With that being said opinions and viewpoints are established on a daily basis through the media society reads. Many of these news media sources can be persuasive and have an influence on individual’s opinions. This concept is called framing. While it is related to the concept of agenda setting, framing focuses more on the issue at hand rather than on a particular topic. Framing is an important topic because of its major influence over the choices people make and how they process information. “Goffman stated that there are two distinctions within primary frameworks which are natural and social. Both play the role of helping individuals interpret

When comprising an argument, the use of rhetorical strategies is essential to planning out how one presents both the chosen argument and the evidence for their position. To understand these strategies and how they are used allows for a deeper understanding of the argument and invokes critical thinking. For instance, in Journalist Joanmarie Kalter’s piece “Exposing Media Myths: TV doesn’t affect you as much as you think”. The author attempts to convince the reader that the notion, that TV is the number one source of information used today and therefore holds immense sway over the general public, is false. And because of how the rhetorical strategies are used in the article. She manages to get the reader to second guess the notion that TV holds

Framing is a part of displaying a story, and helps audience engage and relate to what they are being exposed to. The shooting at pulse nightclub has caught wind of the gun control debate that has been going on. The debate of gun control has been brought up numerous times. This topic is not new to a majority of citizens in America. On June12, 2016, a horrific event took place in Orlando, Florida. There was a mass shooting at a gay bar called Pulse Nightclub that has left many dead and few wounded and traumatized by the event. This event has started up the never-ending debate of gun control in America. America prides themselves of their second amendment, “Right to bear arms”. This particular amendment people want to see change since it is no longer keeping the safety but is causing the fear that anytime someone can lose

From TV commercials and product placement to billboards and posters, thousands of advertisements bombard the average American every day. To be effective, an ad must attract the consumer’s attention, maintain the public’s interest, create or stimulate desire, and create a call for action. These advertisements can be small enough to fit on a three-inch screen or large enough to cover the side of a building. But no matter what the size, in this world of ever-shrinking attention spans and patience levels, ads have to be efficient in portraying their ideas. In order to successfully depict certain ideas, advertisements rely on shortcuts. These shortcuts usually involve stereotypes. In the media, stereotypes are inevitable because the audience

The act of framing is without a doubt a tactical strategy. During the organization of a social movement, framing was as a way to “assign meaning” (McAdam, 339) or look at events in ways that could inspire support from both group members and the common people while subjugating the opposing party. McAdam (339) states, “Mediating between opportunity and action are people and the... meanings they attach to their situations.” The events that occur during the rise of a social movement all present opportunities to help members achieve their goal but in order to even act upon these opportunities, the people involved must frame their situation in a way that will draw support to their cause. During the Civil Rights movement, the use of framing, on both sides, greatly influenced the outcome of social reform.

Hoggan’s chapter 10, Finding the Right Thing to Do: A User’s Guide to Public Relations Success, state that the context in which a conversation is presented is important for effective communication. In a fast-paced world since “people use “frames,” mental shortcuts to form opinions” (p. 113). So, it is important to understand the how, who, and how the message aligns with a person’s bias, is equally as important to what is said (Hoggan, 2009). Moreover, to maintain control of an undesirable situation it’s important to be proactive and define your story now, so your prepared to respond by connecting your interests to the audiences (Hoggan, 2009).

There are four different types of framing effects. Equivalency frames happens when different but logically equivalent words or phrases are used to describe an issue, but those different words/phrases evoke a different response. For example, if someone says they are afraid of bunnies, it has a different effect than if someone says they are afraid of rabbits. Emphasis frames highlight different subsets of potential irrelevant considerations of an issue, out of a larger potential set of consideration for the same issue. This mostly occurs when the media is limited on time, and they have to choose what points to speak of an issue to speak about in their short amount of time. An episodic frame takes the form of a case study. It is an event oriented

Dennis Chong and James N. Druckman define framing as the process by which people develop a particular conceptualization of an issue or reorient their thinking about an issue. Chong and Druckman found that people who are better informed about the issues are more likely to have established a frame of reference for their opinions and are less likely to be swayed by how other people frame the issues for them. This could be seen as the opposite of a favored frame, because it is intentional by the government or media, at times, that particular information is left out or have more emphasis compared to other frames in order to win over the public. On the other hand, Walter Lippmann is talked about in Mccombs and Ghanem’s piece. He believed that ‘much of the behavior underlying public opinion is a response to mental images of events, an imagined pseudoenvironment that is treated as if it were the real environment.

In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then

The way the media frame issues has a subtle yet significant effect on the general public. Studies have shown that frames can help determine which procedures we find medically necessary (Edwards, Elwyn, Covey, Matthews, & Pill, 2001), can influence our ability to recall critical details of a news story (Valkenburg, 2000), and can even subtly influence elections (Shah, Domke, & Wackman, 1996). Given the impact frames can have on the general public, it is important to have a clear way to conceptualize and measure their effects.

Another way media frames political issues is inserting media’s own position on the issue. The media’s position tends to be more liberal and promotes more democratic policies and issues. This bias coverage stems from a long growing relationship between the media and liberal forces (Ginsberg, Lowi & Weir, 1999). However, any bias can distort new coverage and influence audiences in that direction.

There are various schools of strategy that have been vigorously debated on and after a consolidated effort; three schools of strategy were produced. They are the planning school, the positional school, and the resource based school of strategy (Ritson, 2013). All these strategies will be described with examples to buttress each.

 In general, manager’s look at competition has been too narrow. There is a broad set of competitors that need to be looked at, which are described in “The Five Competitive Forces That Shape Strategy” by Michael E. Porter. The model explains that there are several other forces in the competition for profits that the strategist should be aware of when forming a stagey. Those forces determine the profitability of the industry and are the most important to look at when you are forming a strategy. These five forces are are the “industry structure” model which contain: New Entrants, Suppliers, Buyers, Substitutes, and Existing Competitors.