The Uk Intellectual Property Law Is Not Sufficient For The Fashion Industry

In her 2010 TED talk, titled “Lessons from fashion’s free culture”, Johanna Blakely describes how the fashion industry’s lack of copyright and patent protection has allowed it to thrive in the economic market. This is mainly because designers have been able to recycle the same building blocks of fashion to create innovate, utilitarian designs into what we regard as art to adorn ourselves. In this talk, she urges other creative industries to adopt this concept.

Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a

On May 30, 2000 The Calvin Klein family filed a lawsuit against Warnaco Group Inc for eighteen counts of trademark infringement, trademark dilution and intentional misrepresentation. Nearly a month later Warnaco answered with a counter suit, denying the major allegations and justifying the dilution to falling within the scope of the two parities licensing agreement. The case study brings forth information regarding fashion retailing, distribution practices and even the licensing practices expected within the marketplace, however as a reader one should keep in mind that during the millennium “licensing

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

Since its introduction to the world in December of 1892 Vogue has gone about as the central form counselor for the socialites of tomorrow, setting up the garments drifts in the interminably developing universe of design. Vogue is presently distributed in eighteen nations, universally extending the legacy and impact of the design wonder. In spite of Vogue's concentrate on the brief form vibes existing apart from everything else, the magazine has kept up its status as the managing voice in first class design styles for almost 120 years.

Since the design in the fashion industry rarely creates a new process, machine or manufactures, they have a separate statute specifically for them for new, original and ornamental design for an article of manufacture. Trade dress protection is addressed under the Lanham Act to defend the design and appearance of the product as well as that of the container and all elements making up the total visual image by which the product is presented to customers. Colors have also been addressed under the Trade dress protection in which the United States Supreme Court has stated that the color and designs of a product are only protected under the Lanham Act if a secondary meaning has been demonstrated. Color and design must be associated by the customer for that particular product over time.

Jasper, Summer and Dak are a group of three young and highly talented creatives who make up all three members of The Trio. By putting their innovative minds together, the group managed to create a unique and intricately designed dress made from vinyl that has succeeded to be the next big thing in the highly lucrative market of adolescent and young adult consumers. As the manager of The Trio, it is my duty to protect the intellectual property of the group. Such a responsibility will involve researching into the potential solutions of copyright laws and creative common licences, within the field of fashion. My research will not only be focused in relevance to New Zealand but will also extend to overseas markets as The Trios creative product is set to be released worldwide. With my collected information, I will then recommend a justified course of action that I believe would be best for the group to take in regards to their intellectual property.

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

Mizrahi’s impeccable sense of humor provides an authentic look into various aspects of the fashion industry. To highlight the extreme pressure of designing, Mizrahi

‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’

As we all know, Lv is a very famous luxury brand which has constructed a worldwide reputation for its design, innovation and quality in fashion product area. Because of the good reputation and brand image, lv products are very popular within customers including those who cannot afford that. Based on the high demand of owning a LV product, there are many counterfeits of the LV’s products with cheap price flooding the market, which obviously would damage the brand image and intellectual property. For these luxury brands, preserving the creativity and uniqueness as well as the rights of designers is essential for its survival. To fight with the unlawful imitators, protecting intellectual property is always the key strategy for sustainable development.

One of the biggest driving forces in the fashion industry nowadays is the continuous introduction of new trends and the opportunity for designers to display their creativity. So, when that individuality is stolen or copied from a designer, it can produce uneasy consequences. Known as “design piracy”, this widespread reproduction of designs has actually been around for decades. Not much has been done at a federal level to prevent the moral and economic repercussions that stem from it. However, despite the fact that designers lose both independent recognition and profit for their work, in the long run, fashion piracy actually helps grow the industry by swiftly moving styles through society to make way for the next line of innovative

Counterfeiting is a big, controversial issue for the country’s apparel industry. Since the fashion industry began, counterfeiting has been an issue for the apparel industry worldwide. France is the strictest country against counterfeiting, “where half the 8.9 million counterfeit articles seized in 2011, were luxury goods” (Zanuso, 2012). Since France’s fashion industry is the most profitable business in the country, counterfeiting is problematic because it reduces profits, harms their economy, and it cost France thousands of jobs. It also cost France and other European countries millions every year. Since counterfeiting has been produced to resemble an original design, U.S. customs have had a hard time spotting the fakes. Counterfeiting is a multi billion-dollar industry which thrives on the illegal production, selling, and buying of counterfeit goods. The profits “often support terrorist groups, drug smugglers, sex traffickers and street gangs” (Law, 2015). Since counterfeit goods are illegal, France imposes strict fines and even jail time for those who buy the goods. “France increased the maximum fine for buying fakes to three times the retail price of the authentic product” (Frost, 2005).

Consumers want quantity over quality. Nowadays, it appear more and more of the regular consumers are uninterested in the quality of the product they buy, but rather how much they will acquire from it. This leads to consumer purchasing fashion counterfeit products which is becoming a rising issue in the United States and Europe. Counterfeiting is an illegal act of producing and selling a replica of an authentic product without the permission of the designer. This market expands from movies, games, money, even medicine to clothes and accessories. Counterfeiting is a fast-growing industry that is a worldwide problem which consumers play a vast role in.

The following text is the design statement for my 2017 Autumn/Winter collection for my third year in the Bachelor Degree in Fashion Design. I will be describing my design process as per Fiona Diffenbacher’s theory and give a summary of how I arrived at my chosen theme and designs. I will also describe the inspirations that lead to my chosen concept and why I was drawn to the theme. The target demographic and psychographics for my range will also be discussed along with a comparison of my brand and two existing brands that could potentially be competitors if my range were to be sold in the fashion retail market. I have also included a critical path timeline that I intend to work by in the second semester of this year.