The Under Armour, Inc., And The Adidas Group

1634 Words7 Pages
Introduction This analysis of the Under Armour, Inc., and its subsidiaries is depicted in the paper; Under Armour and its subsidiaries develops, markets, and distributes branded performance apparel, footwear, and accessories for men, women, and youth primarily in North America, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company is in direct competition with Nike, Inc. and The Adidas Group. Therefore, this paper will further attempt to evaluate the pressure exerted by various competitive forces on Under Armour (UA), Nike (NKE), and The Adidas Group (AG); then the core competencies, resource strengths, or competitive capabilities of Under Armour will discussed. To help develop an excellent business strategy for Under Armour, a SWOT analysis is conducted to determine the strength, and the weaknesses, in addition to pertinent the opportunities and the threats that are currently confronting the Under Armor Incorporation in the marketplace. For better understating of the company’s organizational structure, the generic competitive strategies used by the company will be examined, and then a brief overview of the Under Armour financial performance between the years 2006 and 2011 will be discussed. Finally, my recommendations for the CEO of the company based on my research will be enumerated. Use a "Five Force" analysis to determine how strong the competitive forces are confronting Under Armour, Nike, and The Adidas Group The porter’s

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