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The Undercover Economist Summary

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Whether we realize it or not, economics is a prevalent factor in our lives every day, but there are few of us who understand or even consider the factors that determine our own decisions and the decisions of those around us. In The Undercover Economist, author Tim Harford explains basic economic concepts through in-depth real world examples, helping the reader to really grasp an understanding of the economic principles we are faced with daily. Throughout the ten chapters of this book, Harford discusses and demonstrates the underlying economic influences that are present in our everyday lives ranging from the purchase of your morning coffee to China’s current economy and everything else in-between. The words featured on the cover of the book, …show more content…

It is a comprehensive guide to how to better understand the role economics have in the decisions we all make every day, and the effects they have on society. Tim Harford is an English economist and the author of four economic books as well being a journalist for Financial Times which is an English newspaper. He attended and graduated from Brasenose College in Oxford with a degree in philosophy, politics, and economics and with a master’s degree in philosophy. Harford has won multiple awards for his work. In 2007, he was awarded with the Bastiat Prize for economic journalism. His level of education and experience in the field of economics make Harford a credible author while the fact that he was won various awards adds to his reliability. The first chapter of the book details the factors that influence the prices of goods and services. A lot of people, including myself, are under the false perception that business owners just set prices to be whatever they want and that higher prices mean higher quality, but this is not the case at all. In fact, the location of the coffeeshop plays more of a role in price than overall quality because location is a determining factor in how much a person is willing to pay. This

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