The Unethical Impacts of Direct to Consumer Drug Advertising

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Over the last several years, pharmaceutical companies have launched a campaign style called Direct to Consumer Drug Advertising or known as DTCA. This campaign has led to a large increase of clinical examinations has led to a large increase in clinical examination and this makes the pharmaceutical companies happy and helps padding their pockets. Using this type of advertising, these drug companies allow details of a particular drug to spread to a potential patient and then most likely pushed by the doctor upon visit. These types of advertising campaigns are focused on trying to “enrich” the consumer (Relman p28). Even though this type of advertising campaign allows most drugs to be cheaper overall, consumers should be concerned about the…show more content…
As we all know, Viagra is prescribed as a form of treatment for erectile dysfunction in men (Findlay p42). This drug also has a very bad side effect, causing hypertension in the pulmonary artery. What’s bad about this drug amongst many others is that people tend to focus on the positive attributes of a drug than the very bad side effects that can be present (Findlay p42).
This type of marketing is said to effecting patient-doctor relationships because of the unethical prescribing practices, which in turn is causes a lot of losses. DTCA is heavily affecting doctors-patient relationship through increasing unethical prescription leading to great losses. In order to – doctor relationships, there needs to be an effective campaign focusing on in depth communication between the doctors and patients. If there is a good relationship between a doctor and his/her patient, it would be easier to make decisions medicating correctly and accurately. Medical advisory boards have worked to resolve issues in the process in regards to information provided to the media then onto the patients, should serve the marketing and the provision of medical information. Also, information should be in full when its purpose it to improve and strengthen the doctor- patient relationship (Relman ppp28-34).
In the various industries (pharmaceutical, advertising, regulatory and medical) the effect of direct to consumer advertising has a varied negative/positive effect depending on
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