The United States Is The Biggest Cosmetics Industry

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Research from Statistica reveals that the United States is the biggest cosmetics industry in the world, with an estimated total revenue of about $56.63 billion in 2013. Men and women alike spend money in a desperate attempt to achieve the unattainable “beauty” that our society has forced us to want. Some individuals believe that in order to be beautiful, they must cover their face with makeup, or they may even spend hundreds, if not thousands of dollars on different cosmetic surgeries. Whether the attempt be big or small, individuals in our society are going to extreme lengths in order to feel beautiful, which quite frankly, is unnecessary. Today’s society has ingrained in the minds of young men and women unrealistic standards of beauty,…show more content…
Dove started this campaign back in 2004 after the findings in a major global study The Real Truth About Beauty: A Global Report showed that only two percent of women would describe themselves as beautiful. This led Dove to start the campaign in hopes of improving this statistic. Although there have been multiple campaigns urging a change in the definition of “beauty”, our society still has a long way to go. In our current society, teenagers are obsessed with choosing the right photo filter, but going a step beyond that, some teenagers turn to photo editing apps to “fix” facial imperfections. These editing apps are known to give a quick makeover for a flawless complexion and surgery-free enhancements (Voo). Have a stray hair? A protruding pimple? No need to worry, just download Facetune for the low price of $3.99, how cheap! With the helpful app Facetune, anyone is able to remove a stray hair, achieve acne or wrinkle-free skin, remove red eye, and even change your eye color. The obsessions with miniscule flaws are thought to have originated from the app Instagram and its users are often motivated to use photo editing apps in hopes of receiving a large amount of likes or compliments. Robyn Silverman, Ph.D., a body-image expert, said, “If people are complimenting a girl for looking amazing in a photo that’s been self-corrected, what does that say to the girl?” Facetune is not the only app that some

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