Background
The University of Massachusetts Lowell is a part of the Umass System including 5 physical campuses and one online campus. Located on over 125 acres of land right along the Merrimack River and in the middle of historic Lowell, it currently hosts 17,000 students in five different colleges. The Manning School of Business, The College of Health Sciences, The Francis college of engineering, The College of Fine Arts Humanities and Health Sciences, The Kennedy College of Sciences and the Graduate School of Education. Umass Lowell is highly rated on Return on Investment especially for in-state students, and is known particularly for its engineering programs.
Purpose
The purpose of this research is to address the rebranding survey put out by Umass Lowell and to give concise and informed student feedback to answer the several questions they wished to address. The marketing committee at the University of Massachusetts Lowell, looks to rebrand every four years, or when deemed necessary, to keep up with the current goals and successes of the school.
Scope
Following along with what was asked by the marketing committee this research was done into answering the following questions.
• Name five qualities that, in your view, best define UMass Lowell.
• What does UMass do better or differently than other schools you are familiar with?
• In what areas can UMass Lowell make a legitimate claim to national or international prominence?
• What characteristics of UMass Lowell should
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