The University Of The District Of Columbia Brand

With the boom in social media and rise in the Gen Y and Z consumers, the brand is now targeting young consumers and working professionals who are pressed for time by launching their

UCB’s institutional campaigns aim to create an impact in the society and strike the audience permanently. By using primarily magazines and billboards, the brand involves those uncommon photos in the everyday life, where the audience could be

For Hillsborough Community College to attract the most students and achieve higher retention rates, Differentiated Marketing would be the best practice. Because Hillsborough Community College is predominantly diverse, target marketing groups should include dual-enrolled students, recent high-school graduates, young adults, and career-oriented adults seeking higher education. A smaller marketing group to consider is the mature adult over the age of 60 who are seeking recreational classes. Promotional messages should be developed to target each group in order to increase attraction and retention in each group category. The main marketing focus of HCC has been on the high school market, and not in actively recruiting the adult market (Clarus 16). Though the high school market may always display a greater percentage of students attending HCC, other marketing groups may show an improved interest if promotional messages are targeted to each group, thus increasing overall attendance.

While trying to accomplish brand building we must examine SXU’s consistent advertising and brand personality. SXU’s Fast-Track business undergraduate degree program has been available to students for years, however the program lacked promotion. SXU should aggressively advertise the fast track undergraduate degree program through social media outlets, television commercial ads, radio advertising, career fairs, and other communication outlets to encourage their target market to enroll in their illustrious program. SXU should also use their brand personality to their competitive advantage. According to SXU’s website, Saint Xavier University is Chicago’s oldest Catholic university founded by the Sisters of Mercy in 1846. One of 16 Mercy colleges

In Branding the Nation, Melissa Aronczyk posits nation branding as a tactical approach to a unique product, one that

“Non-profit brands are increasingly recognized as being among the strongest brands in the world” (Stride & Lee, 2007, Pg 109). According to the Stride and Lee (2007) study, as the environment of non- profit agency become saturated, helping to facilitate donor choice and trust building justifies the need for branding. A specific product for which is identified by a combination of names, designs, terms or symbols is referred to as a brand (Ferrell & Hartline, 2014). The Porter Leath brand consists of a symbol similar to an orange Lego. Porter Leath’s brand association is “ Better Children. Better Families”.

The University of Mississippi brand was strong enough to withstand scrutiny and undergo brand image changes (Customer Loyalty).

Solomon, M., Marshall, G. & Stuart, E. (2012). Brand you: Marketing real people, real choices. (7th ed). Upper Saddle River, N.J.:

However, the investment in entrepreneurship is changing this stance drastically. The marketing strategy has improved, but the reputation in the midwest and the general nation is fluctuant at best. Though, the university is well-known in certain areas abroad. Due to the shortcoming in marketing, there is a distinct lack of advancement funding that has pushed the Inquiry & Impact Campaign into existence. The initiative is meant to move beyond the Uchicago community. Previously, the marketing mentality seemed to be the reputation will build itself or those who need to know us, know us. The recluse attitude and poor marketing had and still affects the prestige of the university. It is very often mistaken for University of Illinois at Chicago, Loyola, and other various Chicago titled

Larger or traditionally prosperous independent schools have the resources to hire marketing professionals to develop their brand messaging. They

Because of its origins, its history, its iconic terrain, and the kinds of people who have settled here, the State of Vermont has developed a distinct "brand.” As a general term a brand has been defined as a “Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.”

Public schools need to be competitive and imaginative when marketing their campuses so they are viewed by the community as safe and with stronger academic programs. It is imperative to improve the quality of teaching and learning in schools because people like to be part of a successful system. “The push to market traditional districts and regular schools “is stronger than it’s been before, said Rich Bagin, the executive director of the National School Public Relations Association in Rockville, Md. We have principals coming to us and saying we have a great school here, but everybody seems to be leaning toward what’s new” (Samuels, 2012). The new can redefined as public education and can be achieved through marketing by getting people to know you, like you, and trust you.

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

First, we need to focus our attention on the campus of ODU. Then, we should think about other branding opportunities. On campus we can have informational sessions, we could participate in activity hour by having tables set up inside of the Webb Center, Broderick Dining Commons, and in all the colleges that offer the program. We could create a social media account, and join the primary platforms: Facebook, Instagram, Twitter, and Snapchat. Once we have gotten an account, we can think of cool things like developing a hashtag, and using that for every information session we host or status we post.

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase