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How Should Marianne Barner Respond To The German Video Program

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How should Marianne Barner respond to the invitation for Ikea to have representative appear on the upcoming broadcast of the German video program? The invitation to appear and be part in a live discussion on the upcoming program is a complex situation, analogous to interviews made for politicians close to elections. Even though, the environment is not the most favorable, every space is essential, and it is an opportunity for IKEA to assume their responsibilities and take ownership of the problem publicly, as they did when the issue of child labor was brought to their attention during the Swedish documentary. Additionally, the company will have the chance to explain to the public opinion all the actions that IKEA has been taking to fight against child labor, including the incorporation of a clause to all supply contracts that stated that “if the supplier employed children under legal working age, the contract will be cancelled” (Chistopher A. Bartlett, 2006). Furthermore, the appointment of an independent third-party to monitor child labor practices at its suppliers in India and Pakistan responsible of conduct random audits. As well as, the validation of the problem from IKEA’s delegation of recent trips to India. Not to mention, the partnership with the Rugmark foundation. And the frequent meetings between the company and the Swedish Save the Children organization, who has emphasized the importance for IKEA to find a solution that is lined up with “the best interest of the

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