The Use And Gratification Theory Of Reality Television

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Back to the history, reality TV was origin in 1948 when Allan Funt produced a television series named Candid Camera that use hidden camera to capture people reaction in their everyday life, (Juliana, 2010). In era of 80’s, reality TV that deals with emergency and cops stories such as Unsolved Mysteries (1987), American Most Wanted (1988), Rescues 911 and cops (1989) became the fashionable product of reality TV programme in America’s television industry. Later in 1990, popular programme based on home video as reality TV called America’s Funniest Videos were extended the development of reality TV shows (Slocum, 2005, p 1-2)
People now have more viewing choice than before in deciding on how to spend their time on television and what kind of television programme they want. With the several of cable programme channels nowadays, people tend to choose many different genres of programme that
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It’s explained that individuals use mass media to satisfy their needs (lull, 1980). Sen Gupta (2007) said that, the uses and gratification theory propose that media use depends on the perceived satisfaction, needs, wishes or motives of potential audience members. These needs could have a social or psychological origin, with some typical those of information, relaxation, companionship and diversion.
Blumler, Katz and Gurevitch (1974) had five elements to conceptualize the uses and gratifications model. Their first proposition was the audience is active in using of media. Second, the audiences choose the media to satisfy their certain needs. Third, even though the media have meets the needs, media only satisfy a portion of the wider range of human needs. Fourth, audience members supply data from which goals of mass media can be derived. Lastly, audience orientations are examined on their own merit, apart from a cultural

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