The Use Of Advertising In Advertising

In a world surrounded by billboards, commercials and magazine advertisements, the grasp that the media holds and how it influences society has become an accustomed and accepted part of our daily lives. Whether these influences are present it is the evening news, reading a magazine with your coffee in the morning, or simply seeing yet another catchy advertisement for another catchy product, the target in all situations is the same- Appeal to society in whatever way suits a company best. This has resulted in the so called new and improved North America, with its sexy provocative models and young bubbling girls just waiting to help the corporate world sell just a little more. But where do we draw the line between selling and brainwashing? Advertising

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

The use of an owl to sell glasses is perhaps an influence to grab people’s attention. Many ads today use animals, and as a result intrigue people to obtain products that companies are demonstrating in their ads. Moreover, the “America’s Best” ad uses one fact, the $69.95 price, but supports it with evidence to impress people about their glasses and how the company constructs them. The current television advertisement is depicting an owl promoting “America’s Best” glasses to a lady, which conveys the use of rhetoric in prosperous ads.

Every minute of every day, millions of people are exposed to advertisements. They plague televisions, streets, radio waves, and all means of communication. These advertisements employ many methods of persuasion and their influence is irresistible. Just like prisoners in Plato’s Allegory of the Cave, we are told every day to invest our time and interest into the subject of these advertisements, and to accept the forms of reality they serve us. Whether it be a commercial for a must-have new car, to a spot featuring desirable fast food, or to magazines with photoshopped models; we are seduced to accept these false

Corporations have existed since the time of the Roman Empire but the influence of modern technology transformed corporations into something new without fringes(Bogdaneris,2016). Due to globalisation corporations can operate anywhere in the world Although the perspective of corporations is the same as the past, corporations now believe they exist only for earning profits (Bogdaneris,2016). The golden age of media influences the growth of corporations through advertising their products (Bogdaneris,2016). This paper focuses on how corporations use various marketing techniques to advertise their

In “Propaganda Techniques in Today 's Advertising” by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basic propaganda techniques that McClintock writes about are Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon. Each one of these propaganda techniques is used in specific ways by advertisers to sell their product or service to consumers. I have selected a political ad which uses the Glittering Generalities technique, a coffee ad that uses Transfer technique, a soda ad that uses the Testimonial technique, and a soup ad that uses the Name Calling technique.

Weighing-In Essay: Propaganda and Advertisements Noam Chomsky once said, “All over the place, from the popular culture to the propaganda system, there is constant pressure to make people feel that they are helpless, that the only role they can have is to ratify decisions and to consume” (see work-consulted page). Chomsky has a point when he mentions that propaganda is being used to manipulate people into buying their products. Propaganda is being used in advertisements to influence people and to manipulate then into changing their minds and attitudes. Donna Woolfolk-Cross

For many years now, the primary medium for advertisements has been television. A majority of society has access to a TV, and because of this reality, producers promote their products via this media outlet. However, are these companies just trying to sell their products? or they also advocate their personal agendas upon the masses. Throughout history, the various media channels have influenced society to believe or accept twisted fallacies.

In the film, “The Persuaders”, the documentary analyzes the advertising and marketing industry and how marketers have developed new ways of integrating their message into the fabric of our everyday lives. The film further explores how marketing and advertising shapes the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics. In the following essay, I will describe interesting points about the marketing industry and what this information has revealed about myself as well as describing brands I identify as love-marks and why I am devoted to these brands.

Modern day marketing correlates with the theme of psychological manipulation because they play with the viewer’s emotions. In “1984”, the Party uses signs reading, “Big Brother is watching you,” which has the citizens of Oceania expressing fear and paranoia. They also use “Two Minutes Hate” which is designed to use the shared hatred of the people against the supposed enemies of the Party to strengthen the Party's position among the people. With marketing, it’s not completely sinister alike the Party’s way of manipulation. The article “The Science of How Marketers (and Politicians) Manipulate Us” tells that marketers in order to sell their products, they play with our emotions by creating a story that’s irrelevant to their product to manipulate us in order to buy it. Same goes for political marketing, according to the article, political marking manipulates us to have an emotional approach to their ideas rather than a

Many companies hire advertisers to develop a catchy advertisement to sell their product. However, most advertisers have to lie or use certain trick for the product to sell. This is called propaganda. Propaganda: information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view. Propaganda has changed society in many different ways. It has changed the way we think, eat, and live life. Using propaganda has become a way of life for advertisers. Many Americans believe that they are not easily influenced by advertisements or commercials, but the way the human body and mind is set up, advertisements stick with us. Research has shown that an average person sees over 500 advertisements per day. In within those 500 or more advertisements, 500 or more use propaganda techniques to sell their product. Most advertisers use catchy phrases, sex appeal, and celebrity testimonial to sell their products. After watching and analyzing the American Express Card commercial, I realized that the target audiences were adult men and women. The advertisers used several propaganda techniques to manipulate views. The commercial first aired September 24, 2007 as a part of network television 's premiere week.

In the essay, “Propaganda Techniques in Today’s Advertising” by Anne McClintock, McClintock shows seven different ways that propaganda is used. One mostly used by advertisement today would be Glittering Generalities, using positive words to bring attraction to their product while concealing the actual meanings. They will use inspiring words that are very vague that the consumer would not really understand what the product would really do to benefit them but would be inspired to buy it anyways. Another technique mostly used would be Testimonial, were producers would pay celebrities to advertise their product for them since they have more fame than normal actors. Advertisement used today is targeted to make the consumer believe that what they are paying for is the real deal when it is only beneficial for the producers.

“The Persuaders” is a 90-minute documentary which draws on experts in and observers of the world of marketing to explore how the culture of marketing influences what Americans buy, how they view the world around them, and their expectation of themselves. The beginning of the film explains how marketers are looking for new ways to increase not the usefulness of a product, but it’s image. Once, advertising showed the public what the product did, but now it persuades them to purchase the identity of the item – what it means to buy or use it. The second half of the film offers insight into how the new ‘identity’ marketing is being applied to politics, and it’s effect on the democratic process.

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and