The Use Of Brand Placements In Hollywood And Bollywood Movies

The Lego movie was released on the 3rd of April 2014. Which was directed by Phil Lord and Christopher Miller. The film is about an ordinary Lego figurine who follows all the rules, he tries to do everything possible to save the world. He is on a mission to stop the evil character from his plans to conquer the world. While watching the Lego movie I saw a lot of different product placement that was used in many ways to advertise products in the film. Throughout the movie the product placement that I noticed was made with Lego for example Batman, basketball, Star Wars, Teenage Mutant Ninja Turtles, Wonder Woman and plenty more. The three products that I have chosen to talk about as product placement are Lego, characters and Star Wars.

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

Entertainment is the most addicting form of media that people enjoy viewing on their free time. Some people find entertainment to be either good or bad, depending on what the individual believes to be appropriate to watch. Most people derive amusement, fun, pleasure, and relaxation from the movies and TV shows we see in our daily lives. Whether it is a movie trailer we watch or an advertisement on TV or the way the companies market the material, the material overall can be encapsulating and attracting toward consumers. In most cases, the materials we watch can leave us feeling a certain way throughout the course of the day. As technology increases, the need for consumers increases from the wide majority of the publicity materials that are being

I appreciate your point of view that at times misplaced advertising devalues film and television to an extent. The real bone of contention is, how a marketed product is placed in uniformity with the demand of the specific presentation. The extra money earned by the producers through product placement gives them more economic power to make the content better. For example, being able to rent a superior sound studio for dubbing. A thorough well-thought product placement provide film and television producers another avenue of income and in-turn the product manufactures get their desired visibility.

TV commercials have many ways to persuade an audience to buy their products, for example, during Coca-Cola TV commercial “Coke Mini (Hulk vs Ant-Man)”, it shows the power of coke mini. Coca-Cola wants us to know that its new coke mini is so delicious that the intense flavor is irresistible, doesn’t matter if you are big or small you’ll want one. Coca-Cola implement humor, famous super heroes, advertisement inside advertisement, showing the emotions of the characters inside its commercial and action movie like commercial, to persuade the audience into buying the product they are selling, which is coke mini. The Rhetorical Analysis of the commercial “Coke Mini (Hulk vs Ant-Man), will be focusing on how it persuades audience into buying its products.

In addition, it would have been beneficial to include advertising with Hollywood action films. The target market not only watches these movies, but wants to replicate the actors and actresses in these movies. It would help secure the idea of the Thorr brand being of quality and for the elite as well as show off some of the customization possibilites they offer.

Onwards from the late sixties, trailers emerged to the forefront of film marketing. Prior to this, film trailers were nowhere near as predominant in the marketing process as they are today; they are now a consolidation of marketer strategies, used as an effective tool in targeting the greatest number of potential audiences to increase cinema sales and therefore film revenue. Companies often spend large amounts on advertising new products, prior to their launch, which is extremely apparent within the creative industries (Elberse & Anand, 2007), namely the film industry. While trailer marketing tends to exploit audience behaviour and genre preferences, this promotional tool has proved itself to be the most effective in publicising films. Today, trailers are a cinema of ‘coming’ attractions in a blockbuster era (Kernan, 2004), where marketing dictates what is to be produced within the global film industry.

The world Is like one big marketing ploy. Advertisements are everywhere from subtle movie appearances to billboards and everything in between. Advertisers continue to find more ways to push their products with the hopes that the next method will prove more successful than its forerunner. The articles “Illusions Are Forever” by Jay Chiat and “Champagne Taste, Beer Budget” by Delia Cleveland illustrate the result of successful advertising and how it works. Quite a few of these seldom fail to prove fruitful .The most effective forms of advertising are high-end product placement and celebrity endorsement.

In the documentary “The Greatest Movie Ever Sold,” Sprurlock’s on a mission to find a big marketing company to sponsor his movie. He goes on a wild goose chase to find the company that meets his needs as far as what he expects out of the movie; and to meet the needs of the company as well. Viewers get to see the business part of advertising and how product placement determines the success of a company. Spurlock travels these parts of advertising by filming a movie that can only be made possible with several brands in return of having them featured in the movie. Sprurlock shows people a look at what goes into product placement. His main purposed for the film is to get America to see how ad-driven our society is. While doing this, he also uses rhetoric strategies along the way.

It's a commonly known fact that commercials use several manipulation tactics. They make it seem much cooler and more of a must-have than it actually is. For example, subliminal messages, making it seem like everyone has it and the watcher is missing out, or the other way around, where they make it seem like the product is jaw-dropping and a trendsetter, and by having it, others will surely catch on and praise them.

As people become more used to watching televison on demand without adverts or with less adverts, companies are looking for new ways to market their products. They have come up with the idea of integration where a brand or service is shown in a film. The recent James Bond film “Skyfall” included integration of the brands Aston Martin, Audi, Aurora, Caterpillar, CNN, Coca Cola Zero, Heineken, Jaguar, Range Rover, Royal Doulton, Sony, Scrabble and Omega amongst others. Integration has always been there, but is now on the increase. Filmmakers may be expected to increasingly work around these brands which will have to feature in the film, a practice which threatens artistic integrity. However with funding platform sites such as Kickstarter this can be kept to a minimum.

With more and more people being attached to TV shows, movies and technology than ever before, product placement for companies has begun to play a bigger role in their respective advertisement strategies to consumers. A company will often pay a fee to have their product used, demonstrated, or meaningfully presented in a show or movie. Companies are in hope that viewers will take note of the products displayed in the movie or show and think more strongly about using the product themselves. Awareness in product placement began in the early nineteenth century, when brands and products were seen implanted into the narration of novels and has only develop more of an progressively popular area of emphasis (Gurevitch, 2010). The romantic drama “The Longest Ride” is a movie about a cowboy who is a professional bull rider, who falls in love with a college girl, in which they both give up their dreams to make their relationship work.

The main idea in the article “Product Placement and Advergming” by Michael Solomon is the usage of real products or brands in fictional movies, television shows, and video games and its effects on todays’ growing economy. The first point that the author brings up is that at one time in history the television networks ordered that if a name brand product was to be operated into in any film, it needed to be altered. Solomon gives the example of Melrose Place transforming the name of a cell phone from “Nokia” to “Nokio”. However, in today’s media world there is a widespread variety of name brands incorporated into the networks. Sometimes companies pay billions of dollars to get recognition and other times they just get lucky with free advertisement. Correspondingly, the author states that now- a- days it is so common to see products

Product placement is an advertising technique used by companies to promote their products through appearances in film. Most movies have some product placement, two of these, Yes Man and American Beauty do it sometimes subtly and other times so blatantly that they break the fictive stance pulling the audience out of the story.

The main objective of this paper is to compare the effectiveness of subtle and prominent product placements with the effectiveness of 30-second commercials for the same brands. Two experimental groups were exposed to TV- drama series and 30-second TV commercials in the break of the