The Use Of Propaganda In George Orwell's Animal Farm

“Surely, comrades,” cried Squealer almost pleadingly, skipping from side to side and whisking his tail, ‘surely there is no one among you who wants to see Jones come back?” (Orwell 15) This quote indicates the first signs of manipulation that became evident since the revolution. The pigs, Snowball and Napoleon to be specific, had begun to develop human characteristics as the story went on, which could be considered ironic, considering the fact that they had just overthrown the humans, for they were abusive towards them. As the novel went on, it is stated at the end that the animals had “looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which.” (Orwell 54)

Napoleon used propaganda of fear to convey a message that he is in control. He demonstrated this  by holding a  purge for anyone who confessed being an ally with Snowball. The animals that confessed being involved were instantly executed by Napoleon's “nine enomouse dogs promptly tearing their throats out” (62). Another example of Napoleon's abusive  of power is shown again through the actions of his pet dogs. These “fierce, growling dogs roamed everywhere” (64), and as a result no animal disobeyed  Napoleon, due to the amount of  control  he had. This portrays Napoleon to be an oppressive leader that resorts to violence for more power. Overall , this signifies how propaganda of fear was used to control the animals which slowly lead to the fall of Animal

Throughout George Orwell’s Animal Farm, Squealer continuously persuades and manipulates the animals for the personal gain of the pigs. Squealers main role in Animal Farm is to convince the animals to agree with Napoleon. Squealer uses card stacking which uses bias facts and statistics to promote a cause. Also, he uses the transfer method which associates one thing with another thing. Lastly, Squealer uses flag waving which uses a special feeling to persuade people.

He goes on to imply that all animals should appreciate the sacrifice Napoleon has made in becoming their leader. He explains leadership is not a pleasure, rather it is a "Deep and heavy responsibility." The syntax Squealer uses is familiar to the animals that are used to wading in deep mud doing heavy duty work. Squealer knows the other animals are not very intelligent so these words would impress the others as they know they could not carry out such a task. Squealer can be seen here exploiting one of the animals' biggest flaws: their lack of intelligence and their inability to see through his shroud manipulation. He is ensuring that none of the other animals would want to be a leader. Squealer explains that Napoleon would be happy letting the other animals make their own decisions if he thought they would make the right ones following Snowball for example, would not be the right decision as far as the other pigs are concerned. The animals are lulled into a false sense of security that the pigs will look after them. This would further increase their trust in what Squealer is saying to them. However, one of the animals say Snowball was a brave pig. Squealer goes on to explain "Loyalty and obedience are more important." This would condition the

Napoleon’s Abuse of Power What is Power? Power is simply a term for people who have the ability to control certain aspect of something. It is a dangerous responsibility which can unmask someone’s true personality. Some people are able to handle this responsibility, but others such as Napoleon cannot. Abraham Lincoln once said that “Nearly all men can stand adversity, but if you want to test a man’s character, give him power” (Lincoln.2001.Web).

The seven commandments were created so that no animals would start developing human like characteristics, but Napoleon is breaking the “laws” , or the commandments, and then tweaking them to fit his needs. An example is found on page 79: “Curiously enough, Clover had not remembered that the fourth commandment mentioned sheets; but as it was there on the wall, it must have done so”. This shows how manipulative and discreet Napoleon can be. It also shows how human-like and corrupt Napoleon is becoming by cheating even his most loyal followers into following him and accepting his

This shows that Squealer makes up excuses to tell the other animals to condone Napoleon’s actions. If Squealer didn't do that, the other animals would quickly turn against Napoleon. That is another reason Squealer the culprit for the corruption at Animal Farm is he justifies the actions of

Jones would come back!...” (Orwell 27). Squealer knows that the animals do not have the true understanding what he is explaining nor do they have the sources to prove him wrong. Squealer uses the animals loath for Mr. Jones with ending his speech with the threat of Mr. Jones returning would guarantee the animals accepting his reasoning,and clarifications without a second thought. Squealer proved how persuasive he is by explaining why the pigs need the milk and apples.

Squealer, which is Napoleon’s spokesperson has “very round cheeks, twinkling eyes, nimble movements and shrill voice” which makes him the perfect animal to persuade the other animals. In Animal Farm by George Orwell, propaganda is used to take advantage of the simple-minded animals to help Napoleon and the pigs gain and

Power can be recognized as the most dangerous weapon to use against a civilization. In George Orwell’s work of fiction “Animal Farm”, Napoleon takes supremacy in a communist animal society, and becomes corrupted by power utilizing cruelty to other animals, disobedience of the commandments placed, and the inability to set an upright example for the other animals. Cruelty can come with power if the leader happens to not know how to handle a big position, such as the forerunner of animal farm. When napoleon abolishes snowball from the animal farm with his predator dogs and the animals finally perceive who the dogs really are, Orwell quotes, “They were the puppies whom Napoleon had taken away from their mothers and raised privately,” (Orwell 53).

He is in charge of spreading Napoleon's propaganda. Squealer is exceptional at twisting his own words and others to fit what he desires to say. It is obvious that Squealer has little to no conscience or care for the lives that he ruins with his poisonous lies. He often made the other uneducated pigs feel stupid and unworthy by using complex ways of speaking and an unnesicarily large vocabulary. This made all the animals think that pigs might actually be smarter that the rest of the animals. However, when it came to points where he did want to get something across he would use easy, short phrases that would stick in all the animals' minds such as "Four legs good, two legs better." This quote is the opposite of the one that Snowball had said earlier on, "Four legs good, two legs bad," going completely against the original purpose of animal equality. Squealer resembles modern social media and how it can be used to manipulate the thoughts of the people, or animals, without them even realizing

In Animal Farm, Napoleon was able to show how greed and abuse of power can change oneself. Napoleon used his rank in the farm to change the commandments so that the rules and the farm would be in his way. “But a few days later Muriel, reading over the Seven Commandments to herself, noticed that there was yet another of them which the animals had remembered wrong. They had thought the Fifth Commandment was "No animal shall drink alcohol," but there were two words that they had forgotten. Actually the Commandment read: "No animal shall drink alcohol to excess." The more Muriel looked at the commandments, the more wrong she knew it looked. Napoleon changed the original commandments to suit his wants to make sure the animals were in line for their jobs and did not rebel. His power of being the leader of the

This intimidates all of the animals and makes them dread the power that Napoleon now holds. Therefore, he becomes a vigorous and forceful leader that all animals will adhere to and not question his

On top of that, Napoleon re-evaluates his previous aims and pursuits to become a dictator, only to alter the painted Commandment to, "No animal shall kill any other animal without cause,” after slaughtering his followers to death because of confessing to attempt a crime against him (Orwell 113). The result of Napoleon’s actions is the abusement of his power because it is known that dictators are cruel and immoral people. Regrettably, there is not a

According to Animalism by Old Major, every single animal could live with liberty and equality. Careless Mr.Jones caused animals’ revolution, pigs leaded the animals during the revolution. Pigs tooke animal’s faith by their own mind, but the time goes along, pigs enslaved the animals, cared their own benefits. In George Orwell’s Animal Farm, the pigs use Slogans, Fear, and Scapegoat to keep themselves in power and enslave the animals. One type of propaganda that the pig use is fear when pigs are getting all the apples and milk and when dogs’ first appearance.