The Use Of Psychology On The Road Of Presidency

Psychology has revealed how the learning perspective is concerned with the environment and experiences leading to effects on a person’s actions. Within this perspective, behaviorists focus on the environmental rewards and punishers that maintain or discourage specific behaviors. B.F. Skinner once stated, I am sometimes asked, ‘Do you think of yourself as you think of the organisms you study?’ The answer is yes. So far as I know, my behavior at any given moment has been nothing more than the product of my genetic endowment, my personal history, and the current setting. (Skinner, 1983). In the average college classroom, behaviorism effects students’ way of learning in that their behavior is shaped by either positive or negative reinforcement.

This campaign season, I worked for Bruce Davis. Bruce Davis was the Democratic candidate chosen in the primary to run for House of Representatives in the Thirteen District in North Carolina. This campaign season was not a traditional one in comparison to what I’ve studied of past campaign’s. Our world has changed with the creation of social media and campaign’s have changed with it. In our campaign we had to look harder to find a proper strategy for using social media to are advantage and think outside the box. Bruce Davis chose to give his intern’s and his staff free reign to come up with ideas to move our campaign into modern times. These ideas will be discussed throughout this paper. I will discuss my personal experience, which was an

As the US election approaches, more and more people are paying attention to politics and social issues. Some Americans are using Facebook or Instagram to appeal to people to support one of the political parties or candidates. Not only Americans, but also people all around the

Advertisements surround every American; whether it be a TV commercial for car, or a billboard for a resort “10 miles ahead.” American society has adapted to a society that sends messages to gain trust in products based on how it is advertised. Similar to U.S.’ capitalist society, the political system has become dependent on advertisements to instill trust in the people for candidates. President Franklin D. Roosevelt built his presidency on informing the public on his political strategies through the use of public radio (Walsh). In the 1952 presidential race, Dwight Eisenhower promoted his campaign by creating political advertisements on TV (Fowler, Franz, Ridout). Since then, not only have radio and TV advertisements been a defining aspect of presidential elections, but also, social media, a more modern avenue for politicians. This has become one of the most effective campaigning strategies in modern day elections. President Obama’s 2008 presidential race is one of the most significant examples. Obama made history by taking advantage of the social media outlet and successfully reaching audiences who previously were not targeted by the previous standard tactics. Historically, Presidential candidates have gained dependence on using advertisements and social media to promote their platform and qualifications of becoming president. Today, there is an increasing necessity to master these campaign strategies in order to communicate effectively with the American citizens.

Although the 2016 presidential election was over one month ago, many people still can’t believe the surprise result. Behind being upset about the result, some populations start to think the role of social media during the election. They aware the power of social media is very strong. But at the same time, only a few of them realize that they live in filter bubbles.

Although the book was not published too long ago, the fact that it was published in 2008 makes it unable to account the changes that have come about in the United States that have made it easier for young adults to become more involved in politics. Lewis-Beck notes that “few young adults express a strong party attachment, whereas those with a lifetime of experience do” (145). While young adults may not have as high of a voter turnout as older generations, this is not necessarily the only way to measure the political activity of a cohort. When the research by Lewis-Beck was published, social media was only beginning to become popular. Facebook was only four years old, and Twitter only two. Now, the younger generation has taken to social network services, like Facebook and Twitter, to spread voter education. Additionally, the utilization of websites like Change.org to express contempt with certain political views has become more common among younger

Especially with an upcoming election, how does it affect our vote? On social media so far “16 percent of registered voters followed candidates for office… [that number is] up 10 percent since 2010” If 16% of the voters can see a candidate going through their everyday life and sharing updates from their perspective that voter is bound to see see the candidate as a more likable person. Not only that but it gives a undecided voters a better chance of getting information more information about individual candidates or asking questions to them directly. Others would insist that a digital campaign can’t make a candidate appear more likable because “The degree of cohesion amongst members of the community... influence the nature of these relationships.” Meaning that personally knowing someone is the only way to make them likable, therefore since voters rarely meet or know the candidate a digital campaign is futile. To a contrary in The Dragonfly Effect they review President Obama’s social media campaign and how “The campaign didn’t simply create a Facebook fan page and a YouTube account and expect things to take off: they created an energy of involvement, of participation, and a sense of purpose in their supporters,”(Aaker and Smith) Obama could make connections through giving a people a feeling of community between them and the

Obama also used social media effectively to win the election. Analysts have states that Barack Obama campaign mission was to involve people through empowerment. It is also said that his was the very first political campaign in history to ultimately harness the real power of social media to garner support spread the word and get people engaged and involved. Barack’s campaign succeeded in reaching five million supporters on fifteen different social networks during the campaign period (Heavey, 2012). He used social media to establish energy of participation as well as a sense of purpose in their supporters. He used the social media as the vehicle to connected real people in real time and enthusiasm as well as providing an easy and

The 2008 presidential election was the beginning of a new era in politics4. While media such as television and newspapers focused on Obama’s race and birthplace, the now elect president was focusing his resources on the internet. Particularly social media, such as Facebook. His efforts were worthwhile, seeing how he overcame all obstacles and won the election. It proved social media’s, and the internet’s, true reach and power, as well as how intelligent Obama was in arguably being one of the first few politicians to tap into its true potential. His application of rhetoric in this new platform was ingenious, and it convinced the American people that he was a capable, modern man; an appeal that many established but older candidates lacked at the time.

Throughout history the modes of communicating messages across a vast medium have changed. From flyers, to radio, to television and now to the devices we carry in our pockets. Social media has drastically changed the modes of communication. Not only has it been made easier for people to spread their messages, it has drastically changed the way politicians campaign. It is important that the message does not get skewed. This is where social media campaign staff for politicians comes into play. Bernie Sanders has been an unlikely candidate in the Democratic run for presidential nominee in 2016. He has no famous last name and no relative to have occupied the presidency, unlike his opponents. The one thing he does have on his side is social media

Trump’s rise to the top of the republican primary is a prime example of the changing politics today, representing the changes in technology and media coverage over time. With advancements in technology, candidates must adapt to how to effectively and efficiently find a way to incorporate new methods into their campaigns. Modern politics today rely on being able to capitalize upon the use of various techniques when competing against other politicians. The 2016 election is the mark of new changes to politics, where candidates must take full advantage of their supporters in order to gain popularity amongst

After analyzing the different strategies used in the 2012 presidential election by candidates Barack Obama and Mitt Romney, I have gathered enough information to lead you, Candidate Smith, into a path of success, and in the hope to help you reach presidency. The key element that made Obama successful, was the usage of social media—such as Facebook, Twitter, Tumblr, Youtube, etc. Therefore, I hope you have at least one account running in your favor, if not that will be the first thing on the agenda. So first, I will explain the possibilities for video ad campaigns and the power they have to persuade the people. Second, I will go over statistics for the Swing States of Nevada and Wisconsin, in order to understand our demographic—that is there ethnicities, income, education, and most importantly to understand their needs, that way we can start brainstorming on how we can help them prosper. And third, I will explain how Obama’s campaign was managed and what made him successful, moreover, how he was able to utilize social media to engage and relate to the citizens.

Social networks, with a growing body of evidence appear to be of more significance. Online social networks permit large degrees of mobilization in political contexts by allowing party heads to directly communicate with communities in ways which mirror offline networks. Partisan politics in the United States has long before the internet, involved groups of people communicating through political discourse, along with centrality based around campaigners and candidates. Avishay Livne, Matthew P. Simmons, Eytan Adar, Lada A. Adamic in their article The Party is Over Here: Structure and Content in the 2010 Election analyze how these networks of partisan politics can be strategized to impact election results using twitter. In their analysis, they are able to create a research model which correctly predicts 77.7% of races. The writers suggest that Republicans were able to run a more effective social media campaign for a number of factors. The Republican twitter campaign was able to form a denser network of less structural distance. This follows that their network mentioned each other more often, and also provided a more cohesive theme of topics, showed by their quicker rising KL-Corpus. Republican language models displayed top terms related to economic issues, in contrast to the Democratic language models which were more scattered involving unalike topics such as education,

Social media was one of the major critical points the candidates had to focus on during their campaign since it gave the ‘raw’ and ‘unedited’ view of society’s perspective and highlights what people think about each party/candidate, both positive and negative.

This topic is important because it allows us to gauge people’s perception and impressions of certain cues in the web environment. The research will help researchers understand which cues communicate to people better in the Internet environment. The topic is unknown as of now but can have significant impacts down the road. This information can help sell products, help political candidates; advertisements and the list can go on. We need to know more about this phenomenon because it will help with out communication on the web truly works. We can find out which cues work and don’t while trying to communicate a certain message to people. The authors do not state that this study advances the field of communication but it does get the conversation started about how the Internet and communicating in this medium is very different from tradition communication face-to-face. The authors claim that by researching cues this will further the advancement of how certain cues are used political campaigns on the web. The study does not try to advance the theory but instead uses it vigorously to show how it works in the study.