The Use Of Social Media In Nursing

Communication has been permanently changed by social media. A wide conceptual definition of social media, as cited in Ressler & Glazer (2010), is “The online and mobile accessible services that enable individuals to connect, collaborate, and share with others in real time.” Social media has an obvious influence on informal communication style and represents both possibility and liability for healthcare institutions. As cited in Bernhardt, Alber, & Gold (2014), “Social media provide healthcare professionals with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues.” It also presents challenges, including risks to information accuracy, organizational reputation, and individual privacy. Social media can be a very helpful in communicating among nurses and other healthcare providers while creating professional connections, and sharing experiences, but guidelines for appropriate use by healthcare providers are essential. Whether or not certain healthcare organization decides to use social media as a communications tool - social media policy still need to be implemented. Policies help establish an organization 's rules and expectations around social media.

In the world today, smartphones are becoming the “norm”, with basic phones becoming nearly obsolete in recent years. Pairing the overwhelming presence of social media with the rise in usage of smartphones brings to light an entirely new set of problems and challenges regarding patient privacy. According to a 2010 study conducted regarding various boards of nursing, 67% of executive officers surveyed reported receiving complaints about nurses misusing social media (Spector & Kappel,

Social media in hospitals can affect the patient as well as the nurse and the nursing student. Westrick states: “Nurses must find a balance between taking advantage of the benefits social media use

This paper examines the public perception of nurses and how social media can be both a detriment and a benefit to the career field.

The objective of this study is to examine the importance of not sharing patient information through social media. According to the work of Adler (2011) many physicians are violating HIPAA and do not know it. Dimick (2010) writes that nurses at the Fargo, ND-based healthcare system in 2008 were using Facebook to "provide unauthorized shift change updates to their co-workers. What once would have been a conversation became an update on their personal Facebook pages. It was a convenient tool, because the nurses had "friended" each other through Facebook and thus could quickly read what each other wrote on their pages. They did not use patient names, but they did post enough specifics about patients so that the incoming nurses could prepare for their shift. The problem was that everyone else "friended" to their Facebook pages could also read the information." (p.1) The use of social media to talk about work "sharing sensitive patient or proprietary business information that same easy use and powerful reach broadcasts guarded information to large numbers of people." (Dimick, 2010, p.1) Release of information that is sensitive over social media can result in great harm to the reputation of an organization, violations of HIPAWA and ultimately result in "breach notifications and hefty fines." (Dimick, 2010, p.2) Dimick writes that Kaiser Permanente published "an organization-wide social media policy that explains appropriate staff

Another way nurses use freedom when it comes to social media and technology “Trust—the hallmark of the nurse-patient relationship” Brous explains about this saying that “nurses should avoid talking about any patients or their situations online…that includes adding their name or other protected information.” By doing this nurses won’t be breaking any rules and they can avoid any mishaps.

In the present culture of the United States, social media has had a major impact in American society. It has a profound influence and intertwined itself in almost every aspect of the average American’s life. It ranges from providing updates of location of a person(s), events, and sharing personal moments. Even different industries are utilizing social media as a platform for communication, information, and sales mediums. One industry, the health care field has seen a rise in the utilization of social media. For instance, an emerging population of physicians are using social media apps such as Snap Chat, Facebook, and YouTube to educate, display surgical, and medical procedures while being performed. In contrast, as there are positive aspects of utilizing social media, a negative trait of social media is invading and exposing individual’s privacy. As of recent, a New York licensed nurse had to surrender her nursing license and sentenced to 3 years of probation for “moral unfitness in the practice (Bowerman, 2016).” She took photos with her phone of two unconscious male patient’s genitalia and shared them with coworkers. This has become an increasing issue and as the utilization of social media in healthcare is increasing, many ethical issues are developing. For instance, the Health Insurance Portability and Accountability Act of 1996 (HIPAA) was passed for the adoption of a national standard for electronic health care transactions and code sets, unique health identifiers,

The rapid development of technology throughout modern society has initiated the widespread use of social networking. Social networking plays a positive role in healthcare when educating, communicating, or advertising. However, poor judgments have the power to turn this positive into negative and damage professional reputations. Griffith (2014) stresses the importance of understanding that protected health information is not a matter of open secrets. Whether a lawyer, doctor, nurse, or a secretary, it is important to avoid conditions that may influence the health and security of patients or clients, as well as their own professional reputation (Aylott, 2011). The Purpose of this paper is to explore the appropriate use of cell phones and social networking in healthcare and the importance of understanding the ethical boundaries between professional uses opposed to personal use.

Employees within healthcare and anyone who has been a mature patient in recent years have been duly informed of the Health Insurance Privacy and Portability Act (HIPPA), but even more people are more intimately familiar with the social networking site Facebook. Prior to researching the legal and ethical boundaries at it pertains to patient confidentiality in nursing school, many of us thought little of the HIPPA concept and how it applies to each of us as individuals. We can announce to the world on Facebook that I have a lump, please go get a mammogram! We can whine on for ages about our children’s medical problems. We make announcements and call for prayers for our spouses and parents who are ill. We share with our friends and family,

While using social media can be valuable to doctors and nurses, inappropriate use of these tools can be devastating to a health professional career. Here are some examples

With the advancement of modern technology, social media is increasingly finding use in healthcare delivery and management. Health professionals including doctors, nurses and therapists have adopted social media to communicate with their patients and for health sensitization. Social media can benefit healthcare delivery in a variety of ways including fostering professional connections, patient and community education and promoting communication with patients and families. On the other hand, use of social media in healthcare exposes patients’ data to breaches and leakages creating confidentiality issues. Misuse of patient data results in serious career penalties for negligent medical professionals. Protocols have been established to oversee the use of social medial by health practitioners. The paper seeks to explore the recognized rules that regulate the use of social media, and its risks and benefits. Health professionals should utilize benefits of social media while adhering to confidentiality, privacy, and ethical guidelines for private or professional communications with respect to patient data.

Ressier, with the University of Massachusetts- Boston College of Nursing and Health Sciences states that, “as we educate a new generation of nurses, use of social media will be an integral component in their ability to practice competently, effectively, and collaboratively with team members, patients, and families.” Times are changing and social media is the fastest growing forum out there. Nurses will need to be able to navigate these apps when the time is right.

Incoming and outgoing messages whether it is email or social media need to be filtered and supervised at all times to prevent spam and virus mishaps. If unprofessional content is shared by the healthcare team, this may lead to tarnishing and a distasteful image of the profession. Another disadvantage that can be created is violating patient boundaries as they may extend to become friends on the social media platforms (Ventola, 2014).

Nurses never know what their day is going to consist of, from the number of patients, to the amount of medication being administered. Nursing is a critical thinking career that uses rules and regulation to keep it well organized, safe, and in order. Use of technology in healthcare has taken root, and this has its benefits and disadvantages. Smartphones and other similar gadgets have become so common in the society and healthcare is not an exception. Use of these gadgets by healthcare personnel especially nurses has key legal and ethical issues that need careful evaluation. From the scenario, the use of smartphones has several implications on the performance of the nurse who is also on a night shift. The ending of the scenario entails representing the previous experience to social media and posting of photos that compromise the privacy of the patient. In this discussion, the ending of the scenario is discussed based on moral and ethical issues of the case study.

At the same time, health care organizations find challenges in adopting social media. Hospital and medical practices are risk adverse and generally cautious about new technology trends without clear value. There are questions about whether social media use by hospital employees is a waste of time, or even worse, presents risks of violating HIPAA or leaking proprietary information. Hospital IT departments are concerned about security risks, such as the use of tinyurl.com, which can mask malicious Web sites. Privacy concerns, particularly the vulnerability of social media accounts, are also cited as a reason to avoid social media. (John Sharp 2010).