The Use Of Time Tried Industry Concepts And Principles

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

A study by Dr. Kleppinger defined the personal digital brand as a strategic self- marketing effort, crafted via social media platforms, which seeks to exhibit an individual’s professional persona. While discussing advantages and disadvantages of such marketing effort, Dr. Kleppinger mentions “social media also gives professionals a connection to past, current, and potential colleagues”. This is the one out of many reason, personal branding will be around for a long time. While it allows individuals to not only connect personally

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

Over the recent years, new media has impacted on consumers more than ever. With almost half of the global population being active online and 30% of these owning a social media account, new media plays an extremely large role in society. These figures rise drastically each day. Social Media Today states that social media users have risen by a whopping 176 million in the past year (2014) with six new Facebook profiles being created every second. This is undoubtedly a market worth being a part of from a business perspective. Many companies are benefitting from this as they have seen this as an easy way to influence consumer behaviour and pick up on their habits.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

The book that I chose to read and review for this assignment is titled “Social Media: Master Social Media Marketing – Facebook, Twitter, YouTube & Instagram” and was written by Grant Kennedy. This book is a self-published book and was released on December 3, 2015 and is written in English. This book can be bought on Amazon.com in paperback format for $12.22 or can be bought for $2.99 for the kindle. If the reader decided to buy this book in paperback format Amazon allows the reader to begin reading a portion of the book online after purchase. The book “Social Media: Master Social Media Marketing” is 176 pages long and discusses ways in which the author believes the reader could master the social media platforms Facebook, Twitter, YouTube and Instagram.

Social media has had a significant impact on society in the past few years. It provides free communication to family members, old college friends and networking opportunities. Social media is constantly improving, constantly changing, and adapting to what the consumer wants. Social is a medium that business can also tap into free advertising, brand awareness and a customer service platform. Social media plans for a company needs to have a goal that can be measured. The fast pace of change and frequent emergence of new social platforms and tactics means you need to define your priorities and stay disciplined in pursuit of those priorities (Funk, 2013).

Emerging in the early 1900’s, marketing strategies are a fairly youthful practice in the world of business. Nearly a century later, product and service exposure has evolved into the focal point of all business strategies. Majoring in marketing with a concentration in fashion merchandising, I regularly seek out new ways to emerge myself in the world of fashion advertising. My focus narrows in on the collision of fashion and its consumers. After conducting thorough research, it is evident that there is a drastic pivot away from traditional marketing methods toward digital marketing strategies. In an age where technology seems just as important as the oxygen we breathe, I uncovered both the positives and negatives of marketing via social media versus traditional marketing methods. Traditional marketing methods include publishing advertisements through outlets such as billboards, magazines, newspapers, and radio broadcasts, while digital marketing channels consist of social media, pay-per-click advertisements, and newsletters. Triumphing these various marketing strategies, Social Media marketing takes the spotlight in a majority of 21st century business approaches. When pondering why the fashion industry chooses social media marketing rather than traditional marketing methods, it is important to take into consideration various factors. The fashion industry chooses this marketing technique because social media marketing reaches a larger audience, creates strong parasocial

The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is

The invention of the internet could be considered the most notable technological advancement in the Twenty-First century as evidenced by its widespread availability and excessive use by people all over the world. As people of all ages and demographics spend increasingly more of their time on the Internet, daily social media use is simultaneously increasing for these users. Currently, about one-fourth of the world’s population uses social media and more than one billion internet users watch YouTube videos monthly (Knoll, 2016, pg. 266). As these social media sites gain popularity, businesses have also decided to enhance their internet presence by way of utilizing social media platforms as advertising mediums used for reaching consumers.

I have decided that I will be advertising my pop culture event most through social media channels. Social media is becoming a very popular way to advertise. Many companies are investing billions more and more each year into social media brand building then in tradition “With the dramatic change in the media landscape in recent years, firms have embraced social media as a means to engage with their customers. Recent business reports have suggested that total spending on social media advertising has increased worldwide ($17.74 billion in 2014 vs. $11.36 billion in 2013, which amounts to an increase of 56.2%) and that social media engagement drives sales.” (Kumar, Bezawada, Rishika, Janakiraman, & Kannan, 2016)

According to Hootsuite, “2.8 billion people were using social media by the end of 2016, up 21 percent from 2015.” Over the past decade, social media has managed to take our world by storm and only continues to grow, especially in the field of public relations. Platforms such as Facebook, Instagram and Twitter have become some of the most prevalent tools to use for businesses. Social media has grown into a tool that plays a huge role in public relations by assisting the business planning process. If utilized properly, social media can be very gratifying due to it not only aiding with creating conversation, establishing relationships, but also increasing brand reputation and awareness to

Social media is one of the leading ways companies of all sizes are reaching out and connecting with prospects and potential customers. From logging on at work to pulling out a smartphone or tablet during five minutes of downtime in the evening, users of all ages around the world are looking for information, chatting with friends, or seeking out more details about brands like yours.

There have been recent changes in relationship between brands, companies or organizations and their customers. It shows that customers now have more control through communication, regarding the company or organization and their products. Businesses main core value is their customers and social media have given them the opportunity to grow even closer and beneficial relationships with their customers. Social media is linked to marketing because it helps businesses to gain opportunities, gives them the privilege of acquiring a better understanding about their audience in time of their needs and creates a better relationship. For companies to gain commercial benefits from social media like Instagram they need to plan ahead in order to have better control. Good planning also helps businesses in handling things that concerns their customers by having a great customer’s service term. When social media and marketing are emerged properly the companies can easily gain followers, partners, achieve their goals and mange their activities.

Another interesting piece of research I have gathered since portfolio 1 is by Legorburu & McColl (2014), who believe that brands using social media need to worry less about the logo, design and sponsorship and instead focus their efforts towards the consumer’s overall experience and interaction with their brand. They suggest that both the customer and the businesses need to