The Use of Benchmarking for Blackberry

Once the benchmark has been identified, then the company needs to implement the methods and practices and tailor to their own specific

The information gained from such a comparison allows firms to determine how well they perform in comparison with the “best” and, in turn, develop new and better strategies to work towards making improvements or adopting certain best practices. Benchmarking is usually an ongoing process in which companies continuously seek the improvement of their practices. (Debitoor, 2017)

Best Practices Benchmarking is an effective device to increase aggressive understanding and gives "confirm based" perspectives of execution all product and organization lifecycles. All in all, it is the utilization of what is found out in benchmarking that conveys the checked and amazing outcomes so regularly noted. We supplement the traditional metrics-focused approach with an investigation of why and how practices deliver extraordinary outcomes. Numerous industry pioneers and organizations utilize benchmarking tool to recognize the holes in the process to enhance and upgrade execution. We should start with internal benchmarking. In its most straightforward simplest form, inside benchmarking

Comparisons have become an inevitable and integrated with life and work. Even though myself & most of us don’t like comparisons since every individual is unique and should never be compared for what they are with others and comparison always make sense when it’s made self, within, which can only be the real truth. Even in Agile, it’s advised not to compare two teams with their velocity, since every team features and work are different. Saying that, certain situations, act and benchmark force us to do so to really set the benchmark for others.

“We always keep on pace with the demand of our end customers, delight them through continuing maintain a close relationship between manufacturing, ongoing Research and Development as well as working closely with supply chain and outsourcing partners, to provide cost-effective, high-quality Smart phone, wireless devices and software to our customers, internationally. Constant Training and Development program and strong culture practices are held to motivate the employees, also, to ensure infinite innovation and creation come out from them. Most importantly, offer attractive

Among the main competitors were Apple, Blackberry, and Samsung. Each firm implemented specific strategies to maximize their value proposition to the consumer. Blackberry invested heavily in a smartphone with a keyboard and failed to innovate faster than its competitors. Blackberry’s ultimate loss of smartphone market share was a direct result of firm effects. Blackberry chose a strategy that was inferior to its

patients received at least one of twenty-six useless tests and treatments.4 In 2010, the Institute of Medicine issued a report stating that waste accounted for 30% of health-care spending, or some seven hundred and fifty billion dollars a year, which was more than our nation’s entire budget for K-12 education.4 The report found that higher prices, administrative expenses, and fraud accounted for almost half of this waste; however bigger than any of those was the amount spent on unnecessary health-care services.4

As the company is currently in the habit of making changes to its service provision, it is quite clear that the company has accepted that its business model is not infallible and is willing to seek other ideas to innovate. This willingness to change surpasses the preliminary step of the benchmarking process, by admitting that the company may not be the best. The four phases the company must complete to have a successful benchmarking study are: (1) internal preparation, (2) benchmarking performance, (3) implementing improvements in the organization, and (4) maturity or continuous

Thus, improved carrier partnerships will help access carrier marketing and distribution channels allowing RIM to release products faster into the market. To tackle the previous quality and product release delays, RIM should partner with a third-party device manufacturer, while keeping product design in-house. Designing a mass consumer product line will take R&D and capital of which RIM can sufficiently supply. The Blackberry OS should be updated to a purpose–built platform migrating toward the consumer mass market, allowing the new consumers a similar scaled down corporate messaging service. RIM should make their OS more affordable for the consumer mass market to access, offsetting some of these costs to the corporate and government users. The core Blackberry messaging system should be designed to be accessible on other operating systems, increasing market cap and introducing potential revenue for both RIM and its partners while building a new customer base. RIM should make sure their business unit’s are cooperating efficiently, enabling them to respond quickly to market changes and competitor product

Organizations strive to stand out from competitors. For this reason, management teams utilize varying assessment tools to evaluate the various departments, employees, as well as the overall effectiveness of the organization. Assessing the effectiveness of the organization is crucial as the result is useful for modification and improvement of policies and procedures implemented. In addition, the findings can be used in the creation of new innovative procedures, and future strategic planning to achieve the goals and vision of the organization. Kaufman, Oakley-Browne, Watkins, and Leigh (2003) have suggested that the key to obtaining high payoff results for all stakeholders is to begin organizational thinking, planning, and doing with a rigorous assessment of gaps in results based first on value added for external clients and society (p. 12).

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Blackberry was the leading company in the mobile market for many years. With the advent of Apple’s iPhone and Google’s Android operating system in 2008, Blackberry began to lose market share. In 2013, Blackberry hired new talent to lead their company by the name of John Chen. Chen is credited with saving software maker Sybase in the 1990’s (Miller, 2013). With new leadership and a new inspiration and motivation to take back what once was, Blackberry is poised to regain its dominance in the enterprise mobile market. This is that strategy.

The secondary market targets high school, college, and graduate students. For this market, it seems that the once popular iPod is now being replaced with the iPhone (1). We will examine the marketing mix: product, price, promotion, and place, to see if Apple is delivering the intended value to target customers. When researching the company’s environment, we will study the economic, political, cultural, technological, and natural forces in the company’s microenvironment (71). By researching all these aspects, we will get a better idea of how Apple continues to grow and market itself into a prosperous technological company. Apple’s iPhone interests us because it seems to be the cell phone that has the latest technical advancements, and can do more than just the average cell phone. By studying this company’s market perspective, we can get a better understanding of how Apple can continue to have the highest sales in the cell phone market.

A product passes through different stages during its entire lifespan. Each phase has its own characteristics which mainly defines the performance of the product (Stark, 2015). It is these unique characteristics that mark the end of one stage and the onset of another. The present article focused on the lifecycle of a mobile phone.

1. The Smartphone industry is a well established market and the threats of a new entrant is low, as technology needed to rival the devices already available is quite advance if they want to differentiate from them