The Use of Social Media by Companies Essays

In the 21st century the world has become so technologically advanced that businesses now need to take part in social media. Enterprise has begun taking part in this, as they are on Facebook and Twitter. As the case has stated Enterprise is still lacking certain aspects of social media, example an iPhone app and YouTube, but hopefully within the near future they will be able to

Implementing social media strategies and platforms within business practices would not prove to be an extremely costly endeavor. Rather than having to purchase expensive software or network structures, there are a number of available companies that help split the burden of operating many new programs at a fraction of the cost of generation a completely new concept. The current organization can then capitalize on the costs associated with implementing such services. These costs feature a relatively low overhead because of the nature of most social media platforms themselves. There are a number of many free options available, including LinkedIn for internal communications between employees, along with Facebook and Twitter to expand marketing possibilities. Facebook also offers both free business pages which can generate buzz in the market, but also paid advertising on the various sites run by the company (Evans & McKee 2010). This then provides the organization with a multi-faceted approach to using social media that is still justifiable in terms of increased costs because they are so minimal. Here, the research states that "Facebook is a great place, by the way, to anchor a small-business presence," (Evans & McKee 2010 p 147). There is also a new edition of Google Plus, which also has impressive video conferencing features at no cost. More innovative integration services like Go to Meeting to add further value to conference

The social media platforms growth in the average person's life has significantly altered our communication with each other, both at home and in the workplace. In recent years companies have been trying to leverage the power of social media within the business environment. Once the value of social business is understood and the effective use of the many available tools are utilized, it can be advantageous to an organization's bottom-line. Several known implementation challenges can be averted if these prerequisites are in place before implementing a tool.

The company might decide to use social networking to increase boost customer base, sales and productivity through the creation of a virtual community where all its stakeholders interact easily regardless of the distance between them (Settle-Murphy, 2012). The use of social networking will

Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Creating new opportunities/possibilities is made easy with social media outlets such as Facebook, Linkedin, and Twitter. The opportunities can be many different resources. Although some say social media harms our society, it might be true, however there are many great opportunities that social media can provide. The new opportunities of jobs is one of the biggest factors that can relate to social media. Linkedin is one of the greatest international job description companies. This tool can help find jobs, people who work for a specific company, and to understand the requirements other employers must have. Social media lets individuals have outside connection with the world, thus learning new innovations and learning more knowledge about other countries.

As a conclusion, throughout the years social networks have become more popular for people to use this social network to share information, business purposes and meet new people, etc. Besides that, social network have become a platforms for business to sell their products and services as it can be a strategic e-commerce plan. Therefore, businesses should take these opportunities to expand their products and services and also their customer

Social media is out there to help us every day. People can use it to research nearly everything, for example things like communication and even business marketing. There are many channels of social media. A few examples are Facebook, Twitter, LinkedIn, and YouTube, just to name a few of the popular ones.

Usage of social media is becoming popular in the work place. William Baker, a professor of marketing at San Diego State University, surveyed 1,600 executives and found that firms that rely heavily on external social networks scored 24 percent higher on a measure of radical innovation than companies that don 't (Swearingen). Online networking can provide us with tools such as market product, find new employees, and even find people to collaborate with.

With social networks, companies can develop direct interaction with their customers and above all they can create online word of mouth with the tools providing by social networks.

Of the many innovations that the Internet has made possible, social media is proving to be the most disruptive at consumer, enterprise and government levels of societies globally. Customers and citizens have a platform now to voice the opinions and concerns very openly and if they choose, very loudly, on a global stage made possible by social media (Ang, et.al.). It is the most revolutionary series of technologies available today for creating and sustaining more effective relationships with customers as well, leading to the development of an entirely new class of Customer Relationship Management (CRM) systems called Social CRM (SCRM) (Greenberg, 412).

A social networking website is a social structure build-up of individuals or organizations called “nodes”, which are connected by one or more specific types of mutuality, such as friendship, common interest, financial exchange, dislike relationships of beliefs, knowledge, prestige and information.

Employees’ use of Enterprise Social Networking within organisations enhances their communication, collaboration and knowledge sharing. Organization 's use of social media, internally and externally, to connect individuals who share similar business interests or activities.

One of the most recent patterns in utilizing the energy of web-based social networking is to outfit the online energy of representatives. Online networking master, Ted Rubin, included by Forbes magazine in their Top 15 Social Media Power Influencers of 2013, trusts that connections are the new cash and that a fruitful web-based social networking procedure can be conveyed by engaging individual representatives who thus control the organization mark. This individual way to deal with mark correspondence is especially reasonable for little and medium measured organizations. Their scale implies they are in a position to screen the cooperations amongst clients and workers and as the procedure can be executed with negligible cost, it is financially savvy as well.