The Value And Cost Benefits

The package of the Reese’s cup is ethical. The packages’ simple design with bright orange wrapping catches your eye. Reese’s Cup in brown letters make you taste the chocolate with just looking at it. The slim package definitely stands out in the candy isle. I find there are very few people who like chocolate and peanut butter, that don’t like them combined. It’s a magical combination, as I’m typing this I feel the smooth and creamy peanut butter mixed in with the milky and sweet chocolate running down my throat.

Kudler Fine Foods uses a loyalty program which, as it currently stands, serves to “increase the consumer purchase cycle as a means to increase the loyalty and profitability of its consumers,” (p. 1, University of Phoenix, 2007); management is proposing the implementation of a new multi-media shopping cart that will appeal to the high-end clientele as well as track more customer data and improve sales. The Media cart gathers key information that will enable the marketing department to customize better the shopping experience, making use of in-store advertising, and collect data related to consumer activity (Media Cart, 2010). Although the initial investment in the carts may seem high, the return on

I agree with your post. I believe value is an essential element of determining if products are worthy of your purchase. Value entails, whether the product or service is useful and can contribute to saving you time and money. Furthermore, value can be equated to whether or not the product or service will be beneficial and advantageous to our efforts. Personally, I tie value into whether or not the product will necessitate quality, durability, and longevity. Another aspect of value ties into whether or not you are likely return to certain business avenues to obtain more of the products and services in the future. If a person knows that they are receiving quality services and items, then they are more likely to give off free advertising via word of mouth marketing and are likely to refer

In addition, Baked My Melissa‟s website supports local and national deliveries. Baked by Melissa’s Mission Statement: To provide dessert-lovers with guilt-free, bite-sized mini cupcakes (the size of a quarter) packed with a flavorful punch. Currently in its third year in the market, Baked by Melissa has created a niche for itself as the leading mini cupcakery that specializes in uniquely flavored mini cupcakes. Within that niche, Kumquat is the closest competitor but lacks the real estate and brand awareness that Baked by Melissa has so strongly built in such a short time. Baked by Melissa‟s competitors also include cupcake and dessert bakeries such as Crumbs, CupcakeStop, Sprinkles (which just opened shop in New York City), Buttercup Bakery and Magnolia to name a few. These bakeries bake and sell cupcakes as well as a variety of desserts with Crumbs being the most dominant in the market. Baked by Melissa‟s marketing efforts over the last three years, managed by Melissa Bushell‟s brother Brian Bushell‟s marketing firm VenueTap, have been highly successful in establishing a strong brand identity and awareness in New York City. Brian Bushell is also the CEO of Baked by Melissa and the primary financier of capital for the company3. Their marketing mix and strategy – a smart combination of high impact and low cost tactics - includes events, partnerships, guerrilla and grassroots marketing, social media and public relations. Now that Baked by Melissa has

This initial cost of the startup of this program will be a minimal impact on Kudler Fine Foods. The initial advertisement effort will be done via social media; the companies Facebook page and Twitter account, email and word of mouth. Allowing for a reward system for costumer referrals can be used for current and new customers as the programs is employed and continues to grow. Rajiv and bell argue “customer retention costs are generally lower than customer acquisition costs, companies are better of focusing attention on their more loyal customers especially since the top 20% of customers account for 80% of revenues and often more than 100% of profits” (p. 180, 2003). Kudler Foods could reduce their marketing expenses by using a customer loyalty system through the use of rewards. The sales increase from this program should be reflected by the increase of new customers and the increased returning customers increased spending. The use of seasonal promotions only available to costumers enrolled into the frequent buyers program could also help in increased sales profits.

The concept of cost-benefit sounds simple enough but to apply it you have to decide how to measure relative costs and benefits which can become tricky. Different people may feel differently about the value of different things. A classic example is whether a not you should walk downtown to save $100 on a $500 dollar guitar. The benefit here is saving $100. The cost being the time it takes for you to walk downtown and what else you could be doing in that time. If you feel that your time is worth $100 than you make the trip downtown. If you feel your time is not worth a $100 then you do not make the trip. However if you decide to make the trip then you should make that same trip to save $100 even if you are buying a $3,000 painting. It is important to ignore proportions and focus on absolute dollar amounts.

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

Value creation is creating value for the customer. Being able to solve or meet the customer requirements. Value is created whenever an action is taken for which the benefit exceeds the cost.

Research has proved that humans have been consuming cocoa for over 2600 years from once upon a time being used as currency to becoming serious pirate loot to being the key ingredient along with sugar in producing chocolate today.

Value creation means increase the value of products, service and even business to meet the customers’ needs and requirements so that they can get competitive advantages. (Business Fundas, 2012) As we analyzed, fast food industry’s threat of new entrants is low and the availability of substitutes is high. It’s a fare market which the buyers have strong powers.

Every time buyers buy something, they expect that they will get higher or equal worth of value he is giving. Hence, the difference between the benefit/value the customer gains from purchasing and using a product and the costs of obtaining the product is known as Customer Value.

Cupcake central targets both the local and special event customers as it provide services to special events like weddings, birthdays and corporate functions. We also target the online customers through online and the main aim is to

This is a way to attract those people who eat chocolates on the move and also creating an image and recall value in the minds of the consumers so that even if they don't buy at least the name, logo would remain in their minds.

Cost Advantages – Yes (since profit margins can be improved based on the point at which the business defines the transfer of the good to the customer – for e.g. for a retail store creating the entire coffee drinking experience, that would increase the overall profit margin as compared to selling the coffee powder to the supermarket or a grocery store – this flexibility of investment versus return presents a high cost

In comparison, HP operates in seven segments: Imaging and Printing, Personal Systems, Enterprise Systems, HP Services, HP Financial Services, Software and Corporate Investments and their principal activity is to provide solutions and services to individual consumers and businesses.