The Value Chain Model Of Michael Porter's Value Chains

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Value Chain Model The value chain is mean a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. The value chain of Michael Porter is a model helps to analyze the specific activities through which firms can create value and competitive advantage. According to this value chain, a value chain typically consists of inbound logistics, operations, outbound logistics, marketing and sales, and service.
Inbound logistics is functional department controls the materials handling activities of their own. For instance, the Maybank’s information system department has its own procedures to handle its equipment and software, such as Maybank
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Banks using outbound to enhance the relationships with customer, create long-term customer loyalty, increase banks profitability, more customer referrals and acquire new customers. Now’s day most of the banks call from 10.00am to 8.00pm during weekdays and Saturday, 11.00am to 6.00pm during Sunday, during holiday banks normally did not do outbound dialing. Outbound calling that connects agents to customers at the first hello, positive results follow. This is the way for banks to focus on each customer and serving customers’ unique needs. It can maximize the efficiency and productivity of banks and help Maybank with better compete.
Markerting and sales
Customer Relationship Management (CRM) is a system which manages a company’s communication with the present and future customers. Basically, the aim of the banks is to meet stringent compliance requirement, but recently they also face customer communication problem. CRM has an application to helps the banks to relate customer information. Hence, by relate the customer information the banks can understand well the background and can communicate with the customers
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