Porter’s Value Chain in the Petroleum Sector A value chain is a full range of activities, including design, production, marketing and distribution that businesses go through to bring a product or service from conception to delivery. The value chain analysis was popularized by Michael Porter in 1985. Porter investigated the sequence of activities that are required to bring a product or service from concept through different stages of production, distribution, and to the final customer. Porter wrote
4.0 THE VALUE CHAIN 4.1 What is the Value Chain A value chain is a way to look at two different types of business activities: the first action that creates value for a customer and the following action that supports the execution of the first action. For instance, a grocery store may determine that offering grocery delivery is the first action that will create value for the customer. The following actions that support the grocery delivery may include online ordering, same-day delivery, and scheduling
advantage is defined as “an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices”("Competitive Advantage | Business."). In order to deeper understand of competitive advantage in a firm, I chose to read the book “Competitive Advantage Creating And Sustaining Superior Performance” by Michael E. Porter. He is an economist, researcher, author and professor at Harvard Business School
During 1985, Michael Porter, one of the most important American economists, introduced one of his most famous theories: “The Value Chain”. Through this model is possible to describe an organization like a set of processes. Precisely nine processes divided in five primary activities and four support activities that help the business to gain its competitive advantage. The primary activities are composed by “Inbound Logistics”, “Operations”, “Outbound Logistics”, “Marketing & Sales” and “Service”, while
proposed to explain and indicate how value can be added through a business’s activities and operations. This section will represent the literature review and theoretical background of the value chain analysis approach. For this approach a brief overview and summary will be discussed in the paragraphs to follow. Although available literature covers a wide variety of such theories, this review will focus on Porter’s Value Chain. The theme of Porter’s value chain will emerge repeatedly throughout the
Table of Contents 1. Introduction3 2. Theory of Michael Porter’s competitive five forces model3 3. Concept of value chain analysis 3 4. Role of Information System 3 5. John Lewis3 6. The implementation of Michael Porter’s competitive five forces model5 6.1. Traditional competitors 5 6.2. New market entrants5 6.3. Substitute products and services 5 6.4. Customers5 6.5. Suppliers 5 7. Value chain analysis 5 8. Conclusion6 9. References7 1. Introduction.
A firm’s value chain can be different for the different segments of business units of Virgin Atlantic, which could be understood in the context of business unit chain. In this context, applying the value chain of Virgin as a competitive tool would be deficient because it would constrain the analysis to a single type of business pursued by the airline. In essence
They say that supply chains were organized as a series of individual enterprises connected through independent buying and selling transactions; bound by the geography of resources and the then available technologies. Use of resources and consumer patterns are some of the issues which drove the supply chain. Commodity chains were limited due to the not so developed technology and organizational development. Those responsible for managing businesses lacked the capability to coordinate operations. Vertical
EXECUTIVE SUMMARY Since introduction of computer in 1950 to organizations, information technology has been deploying to gain competitive advantage for business organization. According to Ward and Griffiths, (1996), that information technology (IT) has gone through three evolutions. Today is third era of IT, organization view IT to support existing business strategy, create new opportunities for business, competitive advantage and new strategy opportunities leads to new markets and products and
Supply chain (SC) is made up of all the activities that are required to deliver products to the customer – from designing product to receiving order, procuring material, marketing, manufacturing, logistics, customer services, receiving payment and so on (Donovan, 2001). Hence, supply chain consists of a group of different companies working together to produce finished goods sold to customers out of raw materials. Company strikes to gain competitive advantages through improving their supply chain. Supply