The Value Of A Brand For A Product Or Service

According to Veloutso & Moutinho (2009, p.315) Brand relationship is defined as the continual exchanges between a specified brand and an established customer, where relationship characteristics of love, association, interdependence and loyalty are developed with the brand. However, Keller (2014, p.365) revealed that consumer-brand relationships are the quality of relationship between brands and consumers. As a result, there are many influences that formulate consumer brand relationship. Basically, brand loyalty , brand equity and trust Escalas and Bettman, (2005, p. 379) are the underpinning factors that generates brand relationships. Furthermore, this developing customer brand relationship constitutes a sum of long term experiences with the brand where the brand is the entirety of the customers experiences with the brand. However, supplementing the long term customer brand relationship, brand communications is the major catalyst in relation to enticing both customer and seller in the long term relationship, hence attaining a brand emotional connection. This brand relationship does not only lodge an essential position in the mental period of a brand connection, rather it stimulates greater sales due to customer retention, less price Vulnerability, superior customer loyalty and advanced profit margin.

By showing a healthy growth in her brand throughout the last 15 years proves to other influential designers that their creative voices do not have to be compromised in order to have renowned success. It opens the doors into exploring new ways of working with fabrics, modern technology, and less harmful chemicals. Overall it is exciting to see how this one brand has eliminated the taboo of being sustainable in luxury fashion, and through this award has an even more powerful voice to spread their

While they succeed at producing affordable and good quality/ ethical clothing, they focus mainly on creating classic and basic designs, which attracts only adults. While basic and monotonous pieces create a good foundation for a closet, they do not fufill teenages’ and yound adults’ desire to be trendy and to stand out. Since our brand aknowleges the lack of designs catred towards a younger audience, the attributes of our value proposition are relevant to our customers needs. Given that the trends towards sustainability are expected to keep gaining momentum in the upcoming years, paired with an increase in avalibility of information regarding the fast fashion industries, we believe that we offer something unique to our target

The fashion industry is a multibillion dollar industry and caters to the demand in the style of clothes depending on the trend and is always evolving and changing. The luxury fashion industry caters to wealthy and affluent customers, whereas premium fashion companies cater to people within the middle income to upper middle income range. The price ranges of fashionable products are higher than regular common apparels, where premium fashion products are higher priced and luxury fashion products are the most expensive. There are many popular luxury and premium fashion companies, which have been marketing and retailing fashion products for a very long time. Hugo Boss is one of those companies that caters to both the premium markets and luxury markets and the brand has become recognizable due to its collections of men’s suits.

1. A brief history of the brand: origins, key stages in its growth , etc.

Burberry is an international luxury brand with differentiating brand values that resonate across a multi-generational and dual-gender audience. Burberry’s wide range of luxury products represents accessibility, style, aspiration and functionality.  The two main categories of products that Burberry sells are fashion and continuity. Fashion products are designed to be responsive to fashion trends and are introduced on a collection-by-collection basis. Continuity products have life cycles that are expected to last for a number of years. Burberry also has three primary collections: womenswear, menswear, and accessories. Burberry is positioned in the market with one overwhelming theme -”Functional luxury”. Burberry products are targeted at a

Also, ES provides personalized services. Saab himself communicates with consumers. By understanding the consumer’s preferences, he can design dresses, hair accessories, and shoes. Different from the designers of other brands, Saab insists on using manual beading and embroidery for his dresses. Meanwhile, a strong brand name also can be a recognized label of brand. Because the brand name comes from the founder’s name, consumers can easily remember the name of the brand, and this helps consumers distinguish ES products from those of its competitors. The most important strength is that ES can charge a higher price for its products than other brands, because other luxury brands do not cannot offer these

Guntar Prangel founded Mountain Man Brewing Company (MMBC) in 1925 with roots all the way from Bavaria. They distinctively use specialized hops and uncommon strains of barley to create a beer that has been described as “strong”, robust and flavorful. With revenues of $50 million in 2005, MMBC had sold 520,000 barrels of their larger to distributors in West Virginia, Illinois, Michigan, and Ohio. The brand mostly appealed to their core drinker segments that are blue collar, middle to lower income men who are over the age 45, which is different than other competitor’s market segments.

Ethics have been a controversial topic for many years. Every business must encounter situations where they are required to find solutions to fix a problem. There must be standards set by a business and these standards are expected to be a symbol of representation from leadership straight to its employees.

And yet when you’re only starting up, building a brand is typically the last of your priorities.

In the summer of 2010, Elie Saab was confronted with many challenging decisions for the company, during his meeting with company manager director Churchi Cavalcanti. The main topic of discussion during this meeting was “to grow the brand in new and existing markets while maintaining the brand’s exclusivity and position as one of the few remaining established brands in Haute couture.” (Kayyal & Shuayto, 2012)

Taking into account the different elements involved in measuring the value of a brand relevant data I have found for measuring NRF’s brand value is as follows:

First brand to be discussed is Burberry- global luxury brand with a distinctive British identity was founded in 1856 by 21-year old Thomas Burberry. Its product range includes: Women’s, Men’s, Children, Beauty and Accessories. The brand identity has a long established reputation for design, innovation and craftsmanship. Burberry customers envolve with time, from including those who ventured out into extreme conditions to politicians, royalty, and celebrities but only recently company began advertising designs for the affluent, young and digitally-aware consumer, while keeping current customers satisfied. Burberry‘s planning model goes through 4 stages which are design, manufacture, sourcing, sale. It

The B2B market requires a very different sales and marketing approach than B2C. Yet, companies in the B2B space continue to over emphasize certain sales and marketing activities at the expense of others. This paper explores the principal problems with the current sales and marketing approach in the B2B space and identifies what’s required to improve it.

What is commercial brand? Sure everyone must walk by it from corner to corner a number of times on a daily basis. Brand can be locate at the stores we visit, on the street we walk by even in your own home, so and so, they are very much can be found ubiquitously in humanity. Commercial brands are part Of our daily life, the question is: What exactly is a Commercial brand? It can be define in